BLOG OF ADAM HARTUNG
The No. 1 Trend For Planning — Demographics — And Why People Are Fleeing Illinois
Demographic trend analysis should be part of all planning exercises.
4 Trends That Will Forever Change Media, Advertising And You In 2017 And Beyond
Free content is dying, dramatically affecting consumers and advertisers.
My 2017 Wish: Less Talk, More Doing
2017 is the year where Americans need to quit talking about what America needs and instead start doing what’s necessary to grow.
This Christmas People Matter — For Buying Ads As Well As Gifts
Programmatic ad buying is killing brands and journalism – bring back the people.
Holiday Newsletter 2016
Happy Holidays, 2016! Here are some ideas to prepare your market sensing for the new year and some of my latest Forbes posts.
Bah Humbug Investors In Retail: As Goes Sears, So Will Go Most Traditional Retailers
Sears demise is obvious — but still too few see this as an harbinger of all traditional retail declining.
Investors Might Cheer Schultz Leaving Starbucks CEO Role — If Doors To Change Open
The myth of Schultz is great, and thus investors can be easily confused about what Starbucks needs to do next as he leaves CEO role.
McDonald’s: Here’s Why Your New Big Mac Is Doomed
Tweaking the Big Mac won’t revitalize McDonald’s — the company needs re-invention.
Don’t Fall For Election Day Traders: Trends Say To Buy Tech Stocks
Don’t be fooled by short-term stock trader reaction to the election, invest for the long-term based on trends.
Clinton Won? No, Clinton Lost: Lessons For Marketers
A strategy to win rural made all the difference in Trump vs. Clinton campaigns.
Trump Vs. Clinton: Old Marketing Vs. Modern Marketing Will Determine The Winner
Analyzing the presidential campaigns as marketing programs leads to insights about who’s likely to win and why.
Why to Worry About Apple
Apple’s three straight quarterly sales drops create first down year since the iPod – reinforces growth stall.
To Find the Right Trends use Scenario Planning
“Scenario Planning” sounds like an esoteric MBA topic. But, it could not be a more valuable tool to identify Trends. The success or failure of your marketing plan or your company are dependent on trends. Here’s how to find the right Trends to follow.
Stumpf Resigns From Two Boards, Congressmen Make Big Director Bucks — Is It Time To Reform Corporate Governance?
Wells Fargo’s problems indicate an ineffective board. Do we need more board
Wells Fargo CEO Stumpf Is Gone: Is This The Beginning Of Wholesale Leadership Change?
Wells Fargo’s CEO is gone, but the problems exist higher (in the board) and lower in management. Who will clean up this mess to restore public trust?
The No. 1 Lesson From Hurricane Matthew And Brexit: Scenario Planning Is Crucial
Success requires preparedness, so scenario planning is a critical skill to win.
Trends: Understanding Aging and Immigration Are Critical for Future Success
I write about trends. Technology trends are exciting, because they can come and go fast - making big winners of some companies (Apple, Facebook, Tesla, Amazon) and big losers out of others (Blackberry, Motorola, Saab, Sears.) Leaders that predict technology trends can...
Why Investors Should Support the Tesla, SolarCity Merger
In early August Tesla announced it would be buying SolarCity. The New York Times discussed how this combination would help CEO Elon Musk move toward his aspirations for greater clean energy use. But the Los Angeles Times took the companies to task for merging in the...
Trump vs. Clinton – Which Party Is Better for the Economy?
Donald Trump has been campaigning on how poorly America's economy is doing. Yet, the headlines don't seem to align with that position. Today we learned that U.S. household net worth climbed by over $1trillion in the second quarter. Rising stock values and rising real...
A salute to immigrants, America’s unsung national treasure
I'm amazed about Americans' debate regarding immigration. And all the rhetoric from candidate Trump about the need to close America's borders. I was raised in Oklahoma, which prior to statehood was called The Indian Territory. I was raised around the only real Native...
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