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Since 2009, Adam has been the


Adam’s weekly posts have boldly and correctly predicted the future of companies such as Sears, RIM, Microsoft, Tesla, Netflix, and Apple. Covering all industries from small businesses to large corporations, join the 11 million readers who follow Adam on Forbes and gain insight to the latest market trends.

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Create Marketplace Disruption: How to Stay Ahead of the Competition

By Adam Hartung, Re-release 2018, FT Press

Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond…eventually. They survive, but they see their profits squeezed and their growth flattened. Then there are the long-term winners; companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies by creating lasting growth and profits.

Adam’s book reveals why so many companies behave in ways that are utterly incompatible with long-term success, and why even “good to great” companies are struggling for air. Adam demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete and create the White Space needed to invent your own new formulas for success.

What you will learn:

Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that can be reproduced over and over again. By reading this book, you will discover:

  • How we get into business trouble, and how to get out of it: The myth of perpetuity and the dark side of success.
  • That reinventing success means no more Defend and Extend: How to create your new Success Formulas and stay competitively advantaged.
  • Why “thinking outside the box” doesn’t work: First, get outside the box — then, think!
  • How to maintain “The Phoenix Principle” for long-term success: Practicing Disruption until it comes naturally.


Along with his Forbes column, Adam has written a quarterly Leadership column for CIO Magazine since 2010 and been a contributing editor for the International Journal of Innovation Science since its founding in 2008.


Adam writes a monthly newsletter, which you can view here, and subscribe to receive the newsletter in your email. To view all Newsletters in one page collection, click here.

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Most companies don’t have the experience or the process to attempt disruptive innovation. But, your organization can learn and gain experience while innovating in adjacent market segments. Here are the steps to succeed.

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White Space Innovation on Demand

Progressive companies have reduced the risk of disruptive innovation by partnering with the increasing number of business incubators. What started as a way for local governments and universities to add jobs and technology has become a Win-Win collaboration between big business and government. Here’s how your company can jump in.

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Is Your Company more like Amazon or GE?

Amazon is to Innovation as GE is to…? Status Quo. The danger of all established companies is that they defend the existing “success formula” and extend the product line rather than innovate. This leads to the Whirlpool of decline from which few companies escape. You can avoid the trap.

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Adam's book reveals the truth about how to use strategy to outpace the competition.

Create Marketplace Disruption book


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