BLOG OF ADAM HARTUNG
Harley Davidson’s response to avoid EU tariffs is to build a plant in Europe- where competition is tougher than in the US. Seems a bit too late for this aging brand that’s been bailed out, lost market share for years and is facing changing demand.
GE’s payout ratio has climbed since 2014, propping up the share price. In 2018, GE was paying out more than earnings. Why didn’t GE re-invest in its own businesses? Perhaps the Board didn’t understand trends and innovation. Anyone can sell off assets but they proved it’s hard to choose a good CEO.
Small companies operate in the niches disregarded by larger firms. It’s in these fringe markets where trends begin, often unnoticed, until its too late to react. Is your firm watching these market segments?
Facebook is following the Amazon playbook on market domination through innovation.
Apple’s Siri is 7 years old, but the neighbor kids down the street Alexa and Cortana are only 4 years old but growing up much faster. Alexa may soon be the popular kid on the block.
Start-ups and marketing development teams can create great ideas. But that’s just halfway to success. Implement well to win.
Netflix – Delivering Your Value Proposition Is More Successful Than Optimizing Your Value Delivery System
To innovate for successful growth, focus on your Value Proposition instead of your Value Delivery System.
E-commerce continues to be a difficult compromise for brick-and-mortar retail companies like Walmart. The e-commerce segment, led by Amazon, has learned how to provide a comfortable and intuitive experience for online buyers. Walmart must wrestle with trends.
Streaming music replaced music on CD in about 10 years. Most people saw the trend. CDs are recycled as clocks. Today, laptops and the operating systems are undergoing a similar disruption. Is your portfolio up-to-date?
United Airlines’ strategy has lost sight of customer needs as it chases cost reductions. This has created a culture of indifference or even disregard for customers. Most other airlines have either led the way or followed suit. Is this the way to build value? or invite re-regulation?
In February, Berkshire Hathaway revealed it had dumped its IBM position. Good riddance to a stock that has gone down for 5 years while the S&P went up! What did Buffett do with the money? He loaded up on Apple – making that high-flyer Berkshire’s #1 holding. So,...
On February 20, 2018 Walmart’s stock had its biggest price drop ever. And the second biggest percentage decline ever. Even though same store sales improved, investors sold off the stock in droves. And after a pretty healthy recent valuation run-up. What happened?...
You can’t recover from a Growth Stall using creative financing. Are some of your investments being propped up with share re-purchases? CEOs are expected to return part of the expected tax savings to shareholders. But, long term success requires investment in innovation as IBM is learning.
What do electric cars and solar panels have in common? Disruption based on trends. Tesla understands product, distribution and technology disruption. Tesla may soon be delivering the sun to neighborhoods like yours.
Netflix based its strategy on the trends toward increasing broadband speed and streaming content. Then created its own content to fill the pipeline. Investors who saw the same trends had big returns. Look at your investments- what trends are those companies following?
Snapchat launched innovative ideas for photo and video sharing, but the advantage did not take long. Bigger companies were attracted to the new segments, attacking Snapchat’s position. Are you ready to act on new ideas in your customer base?
Demographic trends are the most obvious for business to track. Yet, marketers still fail to incorporate these trends into growth plans till it’s too late. Ted Levitt saw that believing business expansion is assured by population growth was part of Marketing Myopia in 1960. Here’s how to see those trends.
By now retail store closings are the norm. They are no longer news. Perhaps you believe that the biggest retailers will add enough online capability to survive. Don’t risk your portfolio because this trend doesn’t only affect retail but the entire ecosystem around retail.
Throwing together innovation teams often fails because managers use outdated and incorrect techniques. Articles on this problem have just started appearing, but I’ve been helping companies to avoid “innovation myopia” for years!
A 100 year old greeting card company follows the trends, learns to experiment and is ahead of the Netflix/Amazon/Hulu streaming video. The Hallmark Channel is on track to keep growing into the streaming era ready for the next trend.