BLOG OF ADAM HARTUNG

Japan Demographics- A “Trend Bomb”

Demographic trends are the most obvious for business to track. Yet, marketers still fail to incorporate these trends into growth plans till it’s too late. Ted Levitt saw that believing business expansion is assured by population growth was part of Marketing Myopia in 1960. Here’s how to see those trends.

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NACD Board Governance Study 2017-2018

      As a Fellow with NACD, I have spoken at meetings and met members around the US. I've heard the comments echoing the sentiments of this year's study.  I've written at length about how to reduce the risk and how to see unexpected trends while there is still time...

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Apple Partners With Accenture To Build Enterprise Apps: 5 Reasons Apple Is Winning The Developer War

Apple’s iOS has far less market share than Google’s Android. But, tech services giant Accenture recently announced it was partnering with Apple to build enterprise apps for its customers, in financial services and retail. Apple is maintaining its technology leadership by capturing the enterprise app developer community. Five reasons why enterprise capability is important for your business.

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