Buy Apple, Sell Microsoft


The Wall Street Journal  headlined Monday, “Apple Chief to Take Leave.”  Forbes.com Leadership editor Fred Allen quickly asked what most folks were asking “Where does Steve Jobs Leave Apple Now?” as he led multiple bloggers covering the speculation about how long Mr. Jobs would be absent from Apple, or if he would ever return, in “What They Are Saying About Steve Jobs.”  The stock took a dip as people all over raised the question covered by Steve Caulfield in Forbes’ “Timing of Steve Jobs Return Worries Investors, Fans.”

If you want to make money investing, this is what’s called a “buying opportunity.”  As Forbes’ Eric Savitz reported “Apple is More Than Just Steve Jobs.” Just look at the most recent results, as reported in Ad AgeApple Posts ‘Record Quarter’ on Strong iPhone, Mac, iPad Sales:”

  • Quarterly revenue is up 70% vs. last year to $26.7B (Apple is a $100B company!)
  • Quarterly earnings rose 77% vs last year to $6B
  • 15 million iPads were sold in 2010, with 7.3 million sold in the last quarter
  • Apple has $50B cash on hand to do new product development, acquisitions or pay dividends

ZDNet demonstrated Apple’s market resiliency headlining “Apple’s iPad Represents 90% of All Tablets Shipped.”  While it is true that Droid tablets are now out, and we know some buyers will move to non-Apple tablets, ZDNet predicts the market will grow more than 250% in 2011 to over 44 million units, giving Apple a lot of room to grow even with competitors bringing out new products. 

Apple is a tremendously successful company because it has a very strong sense of where technology is headed and how to apply it to meet user needs.  Apple is creating market shifts, while many other companies are reacting.  By deeply understanding its competitors, being willing to disrupt historical markets and using White Space to expand applications Apple will keep growing for quite a while.  With, or without Steve Jobs.

On the other hand, there’s the stuck-in-the-past management team at Microsoft.  Tied to all those aging, outdated products and distribution plans built on PC technology that is nearing end of life.  But in the midst of the management malaise out of Seattle Kinect suddenly showed up as a bright spot!  SFGate reported that “Microsoft’s Xbox Kinect beond hackers, hobbyists.”  Seems engineers around the globe had started using Kinect in creative ways that were way beyond anything envisioned by Microsoft! Put into a White Space team, it was possible to start imagining Kinect could be powerful enough to resurrect innovation, and success, at the aging monopolist!

But, unfortunately, Microsoft seems far too stuck in its old ways to take advantage of this disruptive opportunity. Joel West at SeekingAlpha.com tells us “Microsoft vs. Open Kinect: How to Miss a Significant Opportunity.”  Microsoft is dedicated to its plan for Kinect to help the company make money in games – and has no idea how to create a White Space team to exploit the opportunity as a platform for myriad uses (like Apple did with its app development approach for the iPhone.)

In the end, ZDNet joined my chorus looking to oust Ballmer (possibly a case study in how to be the most misguided CEO in corporate America) by asking “Ballmer’s 11th Year as Microsoft’s CEO – Is it Time for Him to Go?”  Given Ballmer’s massive shareholding, and thus control of the Board, it’s doubtful he will go anywhere, or change his management approach, or understand how to leverage a breakthrough innovation.  So as the Cloud keeps decreasing demand for traditional PCs and servers, Brett Owens at SeekingAlpha concludes in “A Look at Valuations of Google, Apple, Microsoft and Intel” that Microsoft has nowhere to go but down!  Given the amazingly uninspiring ad program Microsoft is now launching (as described in MediaPost “Microsoft Intros New Corporate Tagline, Strategy“) we can see management has no idea how to find, or sell, innovation.

We often hear advice to buy shares of a company.  Rarely recommendations to sell.  But Apple is the best positioned company to maintain growth for several more years, while Microsoft has almost no hope of moving beyond its Lock-in to old products and markets which are declining.  Simplest trade of 2011 is to sell Microsoft and buy Apple.  Just read the headlines, and don’t get suckered into thinking Apple is nothing more than Steve Jobs.  He’s great, but Apple can remain great in his absence.

Old White Men and changes at GM

Great blog today at MidasNation.com.  Rob Slee is a book author and blogger focused on privately held companies.  And today he took on "Old White Men" – or OWM – in his blog "Why 60 Year Old White Men are Killing America."  Telling the story about how GM management drove the profits out of suppliers while bankrupting the company, he contrasted GM's behavior with the Japanese run firms in America who partnered with suppliers to make a better product customers more highly valued.  We know who ended up with the profitable approach.

Similar to Defend & Extend management, Mr. Slee talks about "past as predicate" as he discusses older managers who keep doing what they always did, even though results keep worsening.  And how "command and control" hierarchies sucked the value out of the traditional Big 3 automakers.  His views about how OWM leaders expect a "return to the norm," creating a recipe for disaster in an ever changing world increasingly producing black swans.  His stories are an action call for all leaders to change their behavior.

According to Marketwatch.com today, "GM Hires Microsoft Exec Liddell as CFO."  Is this good, or just more OWM?  According to BusinessWeek, Mr. Liddell is 50 – which makes him 10 years shy of the minimum 60 Mr. Slee denotes for OWM.  More disconcerting was the final paragraph of his bio at Microsoft.com which claims Mr. Liddell "has completed a number of triathlons, including an Ironman and also enjoys rugby, yoga, golf and tennis."  Pretty seriously testosterone laden language – and appealing primarily to OWM types.  Like his new boss, the retired Southwestern Bell Chairman, now running GM.

Triathlon and rugby often have a way of making people Lock-in on the values of persistence, hard work and sacrifice.  Jim Collins is a rather famous triathlete who loves Lock-in.  Creativity and innovation are rarely the stuff of winners in those sports.  Of course, competing in a global marketplace with fast changing competitors who defy all rules is a far cry from any sport.  Sport analogies are usually more harmful than good in today's global marketplace, where adaptability is worth more than repetitive behavior seeking scale. 

Mr. Liddell's last boss, Steve Ballmer, is one of the 10 most Locked-in CEOs in corporate America.  Not a great mentoring for open-mindedness.  And during Mr. Liddell's 4.5 year career at Microsoft the company's big launches were the me-too, and underwhelmingly exciting, Vista and System 7 products.  Mr. Liddell didn't seem to push the innovation engine much in Seattle. 

From appearances it would seem likely he'll focus on cost reductions pretty hard — something unlikely to make GM a success.  GM doesn't need to launch it's own version of Vista.  GM doesn't need a tough guy to whack the chicken coop hoping to get more eggs – instead just making the hens all upset.  GM needs significant Disruption – attacks on its Success Formula – with a revitalization of new product development and technology application.  GM needs an entirely new Success Formula, not just a better Defended and Extended one.

Keep your eyes on Mr. Liddell.  Perhaps he'll surprise us.  Look for Disruptions and White Space.  It doesn't seem to be Mr. Liddell's nature.  But watch.  Until then, there's no sign yet that GM is taking the right actions to make itself a vital competitor against Hyundai, Kia, Tata Motors, Honda and Toyota.

Another troubling indicator – Why Microsoft is looking like GM

A typical headline from last week read "Microsoft, Yahoo to Begin Joint Assault on Google".  After a year of negotiating, the behemoth Microsoft finally came up with an accord to get some Yahoo technology in order to be more effective with its search engine product.  "Microsoft to Tap 400 Yahoo Workers in Partnership" is the Marketwatch headline today trumpeting the plan to bring Yahoo engineers to Microsoft.

Will it make a difference?  If we look at the trend, it looks doubtful (slide courtesy Silicon Alley Insider):
Search share

Of course, lots of folks think this isn't a very good idea.  (Cartoon Courtesy DenverPost.com):

MSFT.YHOO merger comic

As John Dvorak pointed out in his column: "Microsoft and Yahoo Bring Google Good News."  After all, the Google's competitors just went from 2 to 1 – a 50% reduction.  What's more, the remaining player is not known for expertise in internet technology – merely its money hoard.  Moreover, when it used its money hoard in the past it has rarely (never?) resulted in a success.  No wonder BusinessWeek headlined "Microsoft and Yahoo:  Too Little, Too Late, Too Hyped."

What's more intriguing to me is what this deal says about Microsoft.  The company has already missed the market shift in search and ad placement.  Search is "yesterday's news".  Microsoft is still trying to fight the last war, not the next one.  As it has done far too often, Microsoft remained Locked-in to its old Success Formula — all about the desktop and personal computing.  It has not been part of the market shift to new applications and new ways of personal automation.  That has been going to RIM, Apple, Oracle and other players.  Microsoft has sat on its market share in the old market, piled up cash, but not taken the actions to be a winner in the next market – the next battle for growth.  Now it's joint venture with Yahoo will strip out engineers, attempt to convert them to Microsoft ways of thinking, and put them into battle with not only the largest player in search and on-line ad placement – but the only one making money.  And the one introducing new technologies and products on a regular basis.

Someone asked me last week "Who's the next GM?"  I think they meant "who's the next big bankruptcy."  But the better question here is "Who's the giant company that everyone thinks is competitively insurmountable, but at great risk of falling from market leadership into the Whirlpool – and eventual bankruptcy?"  To that I say keep your eyes on Microsoft.

The comparisons between Microsoft and GM are striking:

  • Early market leaders
  • Developed near monopolies
  • Challenged by the trust busters
  • Created very high growth rates and huge cash hoards
  • Considered a great place to work, with great longevity
  • Bought up competitors
  • Bought up technologies, and often never took them to market
  • Became arrogant to customers
  • Implemented a strong Success Formula that everyone was expected to follow
  • Strong leaders that kept the companies "focused"
  • Dominated their local geography as employers
  • Tended to talk a lot about their past, and how what they've previously accomplished
  • Tended to ignore competitors
  • Avoided Disruptions – late to market with every product.  Tried using marketing and money to succeed rather than being first with great products and solutions
  • Never allowed White Space to develop anything new

This joint venture is not White Space.  Microsoft may want to be in Search and ad sales, but the company is still relying on its old business to "carry it through."  They have ignored Google and other competitors, and are trying to use the old Success Formula to compete with a much nimbler and more market-attuned competitor.  They have ignored Disruptive innovations, and not developed any new solutions themselves.  They have refused to allow White Space to develop new solutions for shifting market needs – instead trying to push the market to buy their solutions based on old ways of doing business.  Don't forget that MSN and it's search engine have been in the market since the beginning – it's not like they just woke up to discover the market existed.  Rather, they just started hinting that maybe, after 15 years of failing, they aren't doing the right things.

If you still own Microsoft stock, I predict a really bumpy ride.  They won't go bankrupt soon.  But GM spent 30 years going sideways for investors before finally going bankrupt.  That looks like the future at Microsoft.  If you're a vendor, expect poor returns to create a procurement environment intending to suck all profits out of your business.  If you're a customer, expect "me too" products that are late, expensive and at best "lowest common denominator" in appearance and performance.  If you're an employee, expect increased turnover, lot of infighting, increased internal politics, promotions based on reinforcing the status quo rather than results, and few opportunities for personal growth.

Employees, vendors and investors of Microsoft should read the free ebook "The Fall of GM: What Went Wrong and How To Avoid Its Mistakes."  Everyone who has to deal with shifting markets needs to.

Microsoft – Another GM in the Making?

"Is the Party Over for Microsoft?" is the headline at Marketwatch.com.  In case you missed it, last week Microsoft reported sales and earnings, and "Microsoft declines on disappointing results" was the most appropriate headline.  Sales dropped 17%.  Let's see, the last  time we heard about a mega-corporation with double-digit revenue declines that would have been – oh yes – GM – and Chrysler.

This blog has been brutally negative on Microsoft for over 3 years.  A quick look at the long-term chart and you'll note that the stock has not come near its 2000 high this decade.  It's been mired in a go-nowhere range, and has recently broken down to prices last seen in the late 1990s.  For investors, Microsoft has been only a disappointment. 

But that's because the company has been equally disappointing for customers.  Microsoft has been very consistent about trying to "milk" it's near-monopoly in desktop operating systems and office software.  Even though the market has moved, Microsoft has done little to move with it.  It's applications are "more of the same."  It's operating systems have become bloated, and new versions have offered practically no advantages to switch.  Meanwhile, customers are learning to enjoy Linux – and Macs again – as well as Unix for servers.  There's literally been nothing for customers, investors — or suppliers to get excited about.  Ask Dell, itself stuck in the doldrums as a Microsoft devotee.

It's not due to a lack of opportunities in the dynamic IT world.  Since 2000 we've seen the emergence of Google, which simply cleaned Microsoft's clock in search and ad placement.  The world of digital music became dominant, but that was claimed by Apple.  Hot websites for information became valuable – but Marketwatch and HuffingtonPost (examples) are laying claim to attracting lots of readers.  Microsoft simply missed these marketsAlways late, and never really in step with shifting market requirements.  The company tried, failed, and just kept "clipping coupons" from its near- monopoly.

It hasn't been hard to see the market shifting.  Customers were put off by Microsoft's disregard for their needs in the 1990s.  They searched for better solutions, and found them.  Microsoft kept being Microsoft, but the world moved.  Now, Microsoft is stuck.  And what are they going to do to get out of their rut? 

When a company is large, has a lot of cash, and has strong market share analysts are reluctant to predict it will do poorly.  But Microsoft has been so Locked-in, for so long, it has been quietly letting all new markets go to new competitors.  There have been NO Disruptions to the Success FormulaWindows and Office have dominated the investments.  "Taking care of the franchise" has been the mantra.  That meant doing more of the same.  Which got us Vista – an operating system that was over a year late to market, and very easy to ignore.  There hasn't been any White Space to develop new solutions.  And as a result whenever Microsoft has tried to do anything new it has been late, with inferior product, a significant lack of knowledge about what the market really wanted, and out of step with new requirements for performance and price.

Microsoft won't declare bankruptcy in 2009 – or 2010.  But it's acting just like GM.  It's spending all its time trying to Defend & Extend its past.  But in fast changing markets, that's not enough to remain viable.  In markets moving as fast as IT, it's deadly.  Remember DEC?  Wang?  Lanier?  Burroughs?  Univac?  IBM mainframes?  Cray supercomputers?  Microsoft is more like GM than it's like Google.  Thus, it's future isn't hard to predict.  If you're an employee, time to brush up the resume.  If you're an investor, time to look for the exit.

Do'nt miss the new ebook "The Fall of GM:  What Went Wrong and How To Avoid It's Mistakes"

When you’re hot you’re hot – when you’re not you’re not — Starbucks & Dell

With all due respect to the great guitar playing songwriter Jerry Reed, today Starbucks and Dell continue to look like copies that were once hot – but now couldn't warm a nose in a blizzard.

"Starbucks continues food push with overhauled menu items" is the Advertising Age headline.  Starbucks closed hundreds of stores last year, saw sales in stores open a year fall 8%, and profits dropped 77%.  But they aren't bringing anything new to their business.  They are revamping the food to make it more healthy.  There's nothing wrong with introducing healthier food, but how does Chairman Schultze think this will turn around Starbucks?  The company's "return to basics" program has made it overly sensitive to retail coffee prices, while robbing the company of its highly desired cache.  An enhanced instant coffee did nothing for revenues.  And now this overhauled menu doesn't really offer anything new to excite customers.  It's still a ton of calories – even if they are healthy calories – offered at a high price.

Starbucks has given rejuvenated life to McDonald's.  Nobody expected the McCafe to be a huge success.  But Starbucks has played right into McDonald's sites by shutting down most of its "non coffee" operations and repositioning itself not as a destination but as a fast food outlet.  McDonald's reminds me of the hunter who spends all day tramping the forest in search of a deer, only to get back to his pick-up and have a big buck walk within 20 yards of his vehicle.  When he least expected to get his kill, it walked up on him.  And that's what Starbucks has done.  It's made McCafe much more viable than it appeared likely, simply because Starbucks chose to move into direct competition with McDonald's rather than continue on the new business programs it created earlier in the decade

Starbucks has gifted McDonald's by choosing to fight them head-on right at McDonald's strengths – operational consistency and low price.  And now Starbucks is showing complete foolishness by entering into traditional advertising – an area where McDonald's is a powerhouse (the inventor of Ronald McDonald is an expert at ad content and spending).  Even worse, Starbucks, which eschewed advertising for years, has decided to promote its new food menu by placing ads in (drumroll please) newspapers!  At a time when readership is dropping like a stone, and during summer months when seasonal readership is lowest, Starbucks is choosing to promote with the least effective ad medium available today.  Even billboards would be a better choice!  We have to ask, wouldn't the previous, much savvier, leadership have launched a wickedly intensive web marketing program to lure customers back into the stores?  Some viral videos, lots of social media chat – that sort of thing which appeals to their target buyer?  Why would anyone choose to fight a giant – like McD's – on their court, using their rules, against their resource strength?  That's not savvy competition, it's suicide.

Simultaneously the once high-flying Dell has been in the doldrums for several years.  Decades ago Dell built a Success Formula that ignored product developed, placing its energy into supply chain advantagesCompetitors have matched those operational advances, and now Dell gives consumers little reason to make you prefer their product.  Not to mention forays into service cost reductions like offshore customer support that absolutely turned off customers and sent them back into retail stores.

Now "Dell is working on a pocket web gadget" according to the Wall Street Journal headline.  Not a phone, not a netbook, not a laptop the new device is an assemblage of acquired technology into a handheld internet device.  How it will be used, and why, is completely unclear.  That it will give you internet access seems to be the big selling point – but when you can accomplish that with your iPhone or Pre, or netbook should you choose a larger format, why would anyone want this device?

Dell seems to forget that it has to compete if it wants to succeed.  It's products have to offer customers something new, something better.  That's what made the iPHone so successful – it gave users a lot more than a traditional phone.  And the same is true for Pre.  And these devices now have dozens and dozens of applications available – everything from playing video games to ordering pizza at the closest delivery joint to reading MRI screens (if you happen to be a neurologist).  Yet, this new Dell device has no new apps, and it's unclear it is in any way superior to your phone or netbook.  Dell keeps trying to think it has distribution superiority, and thus can sell anything by forcing it upon customers.  Even products that have no clear application.  Dell is Locked-in to its old Success Formula, all about operational excellence, but that model has no advantage now that people with new technology – superior technology – can match their operational excellence.

When companies remain Locked-in too long they become obsolete.  And it can happen surprisingly fast.  Every reader of this blog can remember when Starbucks seemed invincible.  And when Dell was the information technology darling.  But both companies remain stuck trying to Defend & Extend their Success Formulas after the market has shifted – and their results are most likely going to end up similar to GM.

Don't forget to download my new ebook "The Fall of GM" and send it (or the link) along to your friends and social network pals. http://tinyurl.com/nap8w8