Press Coverage

Apple’s YOY Sales Sag – Erika Morphy, E-Commerce Times, Jan. 7, 2014
Microsoft Loses $2 Billion Per Year on Xbox, Analyst Says – Andy Chalk, The Escapist, Nov. 8 2013
4 Steps to Company & Product Innovation – Hailey Lynne, EBN Online, Oct. 30, 2013
Windows 8.1 – Hit, Miss, or None of the Above? – Erik Sherman, Channelpro Network, Oct. 4, 2013
Verizon Challenge Reignites Net Neutrality Debate – Tony Bradley, PCWorld, Sept. 12, 2013
Without a doubt, Steve Ballmer is the worst CEO today – James Henderson, Techday, Aug. 27, 2013
Four Entrepreneurs Give Emergency Advice for a Failing Business – Ashley Poulter, CEO Blog Nation, Aug. 27, 2013
Microsoft’s Next CEO Will Have a Tough Row to Hoe – Erika Morphy, E-Commerce Times, Aug. 26, 2013
Microsoft CEO Steve Ballmer To Step Down in 12 Months – David Taintor, Adweek, Aug. 23, 2013
D.C. draws Wal-Mart into Democrats’ political battle over wages – Patrice Hill, Washington Times, Aug. 21, 2013
Nokia Too Rich for Microsoft’s Blood – Erika Morphy, E-Commerce Times, June 20, 2013
Innovation Quotes of the Week – Innovation Excellence, April 21, 2013
The Skeptic’s Guide to Samsung Pundits – Ernie Varitimos, The Street, April 17, 2013
Samsung beat Apple with marketing, not products – Richard Goodwin, Know Your Mobile, April 12, 2013 
An Open Letter to Microsoft Corporation – Libardo Lambrano, Market Playground, March 19, 2013
Buy Google, Sell Apple and Other Nonsense – Daniel Solin, Yahoo! News, March 14, 2013
Social media expands the classroom – Financial Times, March 11, 2013
HP’s Less Crummy Than Expected Q1 Spurs Wishing, Hoping – Erika Morphy, E-Commerce Times, Feb. 22, 2013
Standing Still Is Not an Option for Manufactures – Rich Rovito, BizTimes, Jan. 25, 2013
Dan Morain: One possibly futile effort to keep the Kings – Dan Morain, Sacramento Bee, Jan. 23, 2013
Adam Hartung: Game Over For Microsoft – Fahad Ali, Windows8 Update, Jan. 22, 2013
New report suggests Xbox 720 dev will become proprety of Sony – Steven Ruygrok, Examiner, Jan. 22, 2013
Is Microsoft a Dead Man Walking? – Alan Shimel, Network World, Jan. 22, 2013
Don’t bury Microsoft yet – Woody Leonhard, InfoWorld, Jan. 22, 2013
Microsoft’s Xbox Brand Could be Sold to “Somone Like Sony” –  Hanuman Welch, Complex Gaming , Jan. 21, 2013
News Snatch: Microsoft Selling Xbox to Sony – thesixthaxis, Jan. 21, 2013
Microsoft’s Xbox Gets Painted Grim Picture by Analyst – Tyler Lee, Ubergizmo, Jan. 21, 2013
Forbes Analyst Calls Game Over For Microsoft – Adam Gauntlett, Escapist Magazine, Jan, 21 2013
Amazon’s Big Wheels Keep on Rollin’  – Erika Morphy, E-Commerce Times, Jan. 8. 2013
McDonald’s & the ghost of Christmas – VCCircle, Dec. 21, 2012
7 technologieën die in 2013 kopje onder gaan – John Brandon, ComputerWorld, Dec. 20, 2012
McDonald’s wants stores open Christmas Day – Mark Huffman, ConsumerAffairs, Dec. 19, 2012
7 Technologies Poised for Failure in 2013 – John Brandon, CIO Magazine, Dec. 18, 2012
Hostess chiefs killed own company with debt, pay cuts – Ivan Sizemore, Courier News – Sun Times, Dec. 9, 2012
Google’s Own Chromebook: A Slap Across the Bow of Microsoft – Robert McGarvey,, Nov. 29,2012
Should Hewlett-Packard’s Meg Whitman be fired? – Charley Blaine, MSN Money, Nov. 21, 2012
Companies need innovators like babies need love
 – Erich Hugo, ITG Digital, Oct. 16, 2012
Technology Adaption (Podcast) – Craig Peterson, Tech Talk, Oct.12, 2012
Even You Can Innovate to Grow – Learn from Skanska – Innovation Excellence, Oct. 11, 2012
Walmart Goes Wild With Same-Day Delivery Plan – Erika Morphy, E-Commerce Times, Oct. 10, 2012
Wal-Mart tries to boost ailing sales – Kim Peterson, MSN Money, March 21, 2011

Don’t Buy Yahoo – At Least Not Yet

With great public fanfare Yahoo hired a Google executive as CEO this week. 

The good news is that by all accounts Ms. Marissa Mayer is very hard working, very smart and deeply knowledgeable about all things internet.  Ms. Mayer also was extremely successful at Google, which is a powerful recommendation for her skills.  This has pleased a lot of people.  Some have practically gushed with excitement, and have already determined this is a pivotal event destined to save Yahoo.

But, before we get carried away with ourselves, there are plenty of sound reasons to remain skeptical.  Check out this chart, and I concur completely with originator Jay Yarow of Business Insider – the #1 problem at Yahoo is revenue growth:

Yahoo revenue growth 7-2012
Source: reproduced with permission of Jay Yarow

Let's not forget, this problematic slide occurred under the last person who had great tech industry credentials, deep experience and a ton of smarts; Carol Bartz.  She was the last Yahoo CEO who was brought in with great fanfare and expectations of better things after being the wildly successful CEO of AutoCad.  Only things didn't go so well and she was unceremoniously fired amidst much acrimony.

So, like they say on financial documents, past performance is not necessarily an indicator of future performance.

What Yahoo needs is to become relevant again.  It has lost the competition in search, and search ads, to Google.  It is not really competitive in banner ads with leader Facebook, and strong competitor Google.  It is no longer leads in image sharing which has gone to Pinterest.  It has no game in local coupons and marketing which is being driven by GroupOn and Yelp.  For a company that pioneered the internet, and once led in so many ways, Yahoo has lost relevancy as new entrants have clobbered it on all fronts. 

Because it has fallen so far behind, it is ridiculous to think Yahoo will catch up and surpass the industry leaders in existing markets.  No CEO, regarless of their historical success and skills, can pull off that trick.  The only hope for Yahoo is to find entirely new markets where it can once again pioneer new solutions that do not go head-to-head with existing leaders.  Yahoo must meet emerging, unmet needs in new ways with new, innovative solutions that it can ride to success.  Like the turn to mobile that saved the nearly dead Mac-centric Apple in 2000.  Or the change to services from hardware that saved IBM in the 1990s.

Ms. Mayer's entire working career was at Google, so it is worth looking into Google's experience to see if that gives us indications of what Ms. Mayer may do.

Unfortunately, Google has been really weak at implementing new solutions which create high revenue, new markets.  Google has been a wild success at search, its first product, which still generates 90% of the company's revenue. 

  • Android is a very important mobile operating system.  But unfortunately giving away the product has done nothing to help sales and profits at Google.  Yahoo certainly cannot afford to develop something so sophisticated and give it away.
  • To try turning around the Android sales and profits Google bought market laggard Motorola Mobility for $12.5B.  With a total market cap of only $19.2B Yahoo is in no position to attempt buying its way out of trouble.
  • Chrome is a great product that has selectively won several head-to-head battles with other application environments.  However, again, it has not created meaningful revenues.  Despite a big investment.
  • Google+ has its advocates, but it was at least 3 years late to market allowing Facebook to develop a tremendous lead.  So far the product is still far behind in its gladiator battle with FB, and produces little revenue despite the enormous development and launch costs – which are still draining resources from Google.
  • Google has invested in an exciting, self-driving automobile.  But nobody knows when, or if, it will be sold.  So far, money spent and no plan for a return.
  • Google glasses are cool.  But the revenue model?  Launch date?  Manufacturing and distribution partners for commercialization?
  • Google innovated a number of exciting potential product markets, but because it failed at market implementation eventually it simply killed them.  Remember Wave?  Powermeter? Picnik? Google Checkout?  Google answers? Google Buzz? Fast Flip? Google Lively? Squared? 

If ever a company proved that there is a difference between innovating new products and launching successfully to create new markets  it has to be Google.

So is Yahoo destined to fail?  No.  As previously mentioned, Apple and IBM both registered incredibly successful turnarounds.  Bright people with flexible minds and leadership skills can do incredible things.  But it will be up to Ms. Mayer to actually shed some of that Google history – fast.

At Google Ms. Mayer was employee #20 on a veritable rocket ship.   The challenge at Google was to keep being better and better at search, and ads associated with search.  And developing products, like GMail, that continued to tie people to Google search.  It was hard work, but it was all about making Google better at what it had always done, executing sustaining innovations to keep Google ahead in a rapidly growing marketplace.

Yahoo is NOT Google, and has a very different set of needs.  

Yahoo is in far worse shape now than when Ms. Bartz came in as the technical wonderkind to turn it around last time. Ms. Mayer takes the reigns of a company going in the wrong direction (losing revenues) with fewer people, fewer resources, weaker market position on its primary products and a weakening brand.   Hopefully she's as smart as many people say she is and acts quickly to find those new markets with products fulfilling unmet needs.  Or she's likely to end up turning out the lights at the company where Ms. Bartz dimmed them significantly.


How to innovate for new growth, explore your company’s “white space” and get a jump on the competition.

Companies today struggle to maintain dominant positions in markets that are changing faster than ever. What is the right response when doing the same thing – just faster and leaner than before – doesn’t achieve goals or create growth? When focusing on your core threatens to make your business irrelevant, and the marketplace is changing so fast predicting its twists and turns seems impossible, your organization needs guidance — and fast.

As a sought-after public speaker, Adam shows audiences how to create “white space” in their organizations, develop new business, create new products and seize previously hidden marketplace opportunities. Through a rich collection of case studies and stories, Adam keeps his presentation relevant and focused on your industry, business and marketplace. He reveals four steps to innovation that have been proven successful over and over in a wide variety of industries. Your leadership team and employees will understand what it takes to turn your organization in a new direction and seize new opportunities in a turbulent market via innovation creating growth.

Speaking Topics

Topics include:

  • How to identify market trends early so you can prepare for change
  • How to identify and become a game changer
  • How to grow revenue while lowering your Status Quo Risk

What Audiences Say

As I reflected on Adam’s comments throughout the course of the conversations, I was struck by how he immediately challenged our thought processes in many areas such as working from an assumption of status quo and focusing on now vs what the future might really bring in by assessing and thinking about marketplace shifts. I thought the process was challenging, thoughtful and provocative. And most importantly, provided new ways of thinking that can be applied immediately across many areas.

Robert Lee, Chief Marketing & Communications Officer, ASAE


Adam presented his half-day workshop “The Phoenix Principle: Success Across the Lifecycle” to the TEC group of CEOs that I chair. He expertly wove his own real-world experiences with business facts and examples to convey a thought-provoking message. The interactive session included multiple opportunities for small group work, and Adam challenged us to identify the trends impacting our businesses. We left the workshop focused on the future and exhilarated by the possibilities of identifying new markets and innovating.

Trisha Huizenga, Chair of TEC 23 and 54, Faciliatate LLC


Adam both entertained and educated out conference attendees. His presentation was thought provoking and timely. He was a great addition to our conference.

Spencer Hoole, Co-chair, Summit Directors and Officers Conference 2012


Adam Hartung was one of the best speakers we have ever retained. He was a dynamic and engaging presenter and left our attendees thinking and talking about eliminating their lock-in’s and generating the white space needed to innovate. His insight was thought provoking and delivered in a way that resonated with the audience. Our meeting is targeted at C-level executives which can be a tough crowd. Adam did not disappoint!

Rene Soltis Shepherd, Senior Director Meetings and Education, The Vision Council

We invited Adam to be the keynote speaker at a recent event where we were hosting a select group of our most important customers. It was important that we impressed our customers and Adam delivered in a big way. His message was thought provoking, entertaining, well research, clear and delivered in an energetic and engaging way. He has a real talent for distilling his message into simple and memorable take aways. Our audience was very attentive and the feedback we got after Adam’s presentation convinced us that we accomplished what we set out to do.

Greg Kadens, American Hotel Register Company

Adam spoke at a recent strategic leadership meeting, with a focus less on inspirational rhetoric and more on a hard-headed dose of reality about what’s hard about innovation and what’s at stake. His insights encouraged us to look beyond today’s market structure and made an immediate impact on our leadership dialog and the need to allocate resources to “white-space” product development.


Adam’s talk was an eye opener for me. While I knew that my business would change drastically in the next few years, this was a wake up call that we needed to get in front of market demand. Defending the past was not going to help us survive. Since Adam’s talk, we have keyed in on what our customers value and have allocated time and money to pursue disruptive products and services. While I don’t know if we will be the next Apple, I am getting reactions from clients such as, “Wow! That sounds easy, like it would serve us better and cost less!” Thanks for the wake up call Adam!

Thomas Dodds, President of slashBlue

Adam is a dynamic speaker with his pulse on strategies for a fast evolving global world. His presentation fired up our teams with real world examples and exceeded our expectations. The message to prevent ‘lock-in’ to our strategies and push the envelope in new areas where we can see opportunity was perfect for our leadership conference. Everyone should read his book.

John H. Jacko Jr.
VP and Chief Marketing Officer, Kennametal Inc.

Adam presented practical, actionable viewpoints to our management team. Using a combination of examples and specific to-dos, he explained how we can avoid a lock-in mindset that has resulted in the downfall of many a company! His engaging style made it easy for our team to internalize the concepts.

Sudhakar Ramakrishna,
Corporate VP, Home — Networks Mobility, Motorola, Inc.

Adam, THANK YOU! The compliments just keep on rolling in about your presentation to our Members and guests. YOU WERE TERRIFIC and we really appreciate your time and insights!

Sandy Weissent, University of Chicago CEO roundtable

Your recent presentation to The Association for Corporate Growth CEO group was remarkable. The feedback we got from the leaders who attended was outstanding. Your researched based concepts and real world work experience challenged our members to create new success formulas for their business. I’m confident that the practical ideas you shared will be the foundation of new innovation and profitable growth for years to come. I look forward to having you come back and share more thoughts on how leaders can create significant breakthroughs in performance.

Bill Durkin, Vice Chair, Corporate Network, The Association for Corporate Growth

Just wanted to let you know that the Members and I enjoyed your presentation and found it to be insightful and impactful. We continue to discuss different aspects of your presentation and, in particular, use your “locked-in” concept… especially during these times.

Gregory C. Vrablik, The President’s Forum

Adam Hartung presented to our University of Chicago Booth School of Business’ Consulting Roundtable (CRT). His presentation focused on how to galvanize our companies and clients — insights that are valuable in any economy and urgent in this one. Whether in a tough times or good, Adam’s insights are applicable — companies, and individuals, have to be adaptable. Adam’s presentation demonstrated what makes a company adaptable, able to manage through a downturn or market shift, and enlightened us with the surprising strategies and stories of those companies. Our audience was engaged, asked many questions and the presentation was energizing — so much so that when the session was officially over, 70% of the attendees stayed an extra hour of further discussion.

Rachel Patterson, University of Chicago

It is rare that we have a speaker so engaging and so loaded with key insights that most people miss. We always pack the house when Adam speaks. He locks-in and fully engages the audience providing such relevant data that he has become a regular speaker for MENG (Marketing Executives Networking Group). Our attendees rave about Adams ability to deliver excellent content in a captivating and motivating way. I recommend Adam to anyone who wants a professional, polished speaker, who can read the audience and deliver exceptionally well!

Juli Bohm, MENG Chicago Chapter Chair and Board Member

Adam Hartung, author of “Create Marketplace Disruption”, was my guest speaker at a recent FEI Career Management Group Breakfast. Adam did an excellent job of enlightening the group on the concepts in his book, tying in current business events (eg. the GM Chapter 11 filing) and bringing topic relevance to the Finance executives in attendance. Adam conveyed his material with the authority one would expect from someone who had conducted extensive research but also with a sense of humor and engaging style that sparked many questions from the audience. Adam is the type of speaker who will make business leaders think differently about what they need to focus on and how to lead so they will have successful businesses not only today but in the future.

Ron Zoromski formerly VP of Finance with Siemens Building Technologies, Inc. and current FEI Career Management Group committee member

Adam delivered an outstanding workshop for an Executive group of the Scanlon Leadership Network member companies. Utilizing the results of over 800 case studies, Adam Hartung of Spark Partners helped our executives realize that by asking the right questions and following some new steps they can identify opportunities to grow, regardless of economic conditions. By overcoming internal Lock-ins, one can adapt to become whatever you want, and thus regain growth and future success. We asked Adam to return and present again for the Scanlon Leadership Network this time delivering the keynote address for our 46th annual conference May 11-13, 2009, in Kalamazoo, MI. See for details. Adam will also lead a whole group experiential learning process for all conference attendees. Adam is a popular speaker with a solid message and our members are excited he is returning. I also recommend Adam’s book “Create Marketplace Disruption: How to Stay Ahead of the Competition”.

Wayne Lindholm, President, Scanlon Leadership Network

Adam Hartung was a featured panelist for our event “Stump the Innovator”. Adam was an engaging panelist who demonstrated not only a mastery of innovation, but also great insights on how organizations really need to strategically re-align their operations in order to survive. Adam’s unique style lent itself to a wonderful mix of down to earth practical advice with forward thinking expertise that helped our audience grasp a realistic way in which they could impact their own business transitions.

Nancy Munro, Co-Chair of Programs and Chair Leader for Executive Education Chicago MIT Enterprise Forum

Adam opened the eyes of our MENG members to the importance of businesses consistently re-inventing themselves. His insights are innovative, thought-provoking and challenge old-world thinking. He has given much-lauded presentations to our membership and I strongly recommend him to any organization looking to be a leader in its industry.

Lisa Petrilli, Program Director, Marketing Executives Networking Group (MENG)

Adam Hartung spoke to College of DuPage’s Executive Network group about Career Success and really WOWed the audience. He was so energetic and full of information, everyone felt fulfilled. We will definitely have Adam return to speak to our group in the future.

Janeen Paul, Manager, Career Services College of DuPage

Adam Hartung presented a lively and thought-provoking session at the IMC Chicagoland March 13, 2009, meeting. Our members gave Adam rave reviews and commented on the timeliness and relevance of his topic. Overall, we were very pleased to have Adam on our Spring roster and look forward to having him back again.

Christy Erbeck, Marketing and Program Chair, Institute of Management Consultants Chicago

Adam Hartung was one of the best speakers we have had in years. His presentation definitely contributed to the success of our semi-annual membership meeting. We have received nothing but favorable comments from our attendees. Even though it had been a long morning and Adam’s presentation followed lunch – a good time for a nap or golf – no one left the room as Adam spoke. Adam’s entertaining and lively style captivated the audience, while pulling them into his material with real-life cases to which they could all relate. We offered free copies of Adam’s book to our attendees, and everyone stood in line to get their copy and speak briefly to Adam. They obviously found the presentation content valuable. Adam is very knowledgeable about his subject matter, while also being an engaging speaker. He gave our attendees thought-provoking insights to long-term success that could be applied to any market., offering them clear strategic information on how to improve growth. Adam was a pleasure to work with, and we highly recommend his presentation, especially in these tough times.

Robert H. Ecker, Executive Director, Fluid Sealing Association

First, let me recommend you strongly consider Adam Hartung’s presentation. It was very well received and valued by my two audiences – all 5’s out of 5. I believe that Adam’s presentation couldn’t come at a more opportune time. The challenging of some of our strongly held paradigms and “sacred cows” may end up being just the breakthrough some need. You want to get this man, Adam Hartung in front of your groups and engage with them in some fierce conversations.

John N. Younker, PhD, Associates In Continuous Improvement (ACI),
Vistage Chair

Thank you, thank you, thank you!! Excellent job at the FSA Spring Meeting in Savannah, Georgia. Many members came up to me and indicated you were one of the best speakers we have had at any of our meetings. Your topic was very timely and helps all of us clarify the direction we are headed as a trade association. I am so pleased we were able to get you in to talk at this event.

William V. Adams, New Business Development, Corporate Marketing, Flowserve Corporation

After seeing Adam speak at a very well-attended ACG meeting, I asked him if he would like to speak at one of our events on the spot. As the incoming President for the 2 year old Chicago Chapter of the Association for Strategic Planning, I wanted to bring in a high-impact speaker to give our members and prospective members a clear sense of the quality of value that we provide as an organization and to draw others to attend. Adam was thoroughly knowledgeable, entertaining, but best of all, very insightful and provocative – I had many people thank us for having him present and I believe it helps our image and growth plans.

Rick Kaufmann, Vice President, Middle Market Commercial Banking, Charter One Bank

Connect With Adam

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How To Grow —
Don’t Stick To Your Core

For years we have been told stick to your core to succeed. Listen to Adam’s story on how his study of 900 companies will prove that sticking to your isn’t the best strategy.

Recent Keynote Addresses

Professional Groups

  • Young Presidents’ Organization (YPO)
  • Vistage International
  • The President’s Forum
  • Institute for Management Studies (IMS)

University Groups

  • University of Chicago
  • Harvard Business School
  • Massachusetts Institute of Technology
  • University of Illinois at Chicago
  • Illinois Institute of Technology
  • Indian Institute of Technology
  • Washington University
  • Lake Forest Graduate School of Management
  • Keller Graduate School of Management

Professional Associations

  • Association for Corporate Growth
  • Association of Strategic Planners
  • American Institute of Technology Professionals
  • Association of Direct Marketers
  • American Marketing Association
  • Financial Executives International
  • Hydraulic Institute of America
  • International Executives Group
  • International Technology Associates
  • Marketing Executives Network Group
  • National Fluid Sealing Association
  • Product Development Managers Association
  • Professional Conference Management Association
  • Technology Leaders Association
  • The Scanlon Leadership Institute

Corporate Events

  • Motorola R&D Conference
  • Motorola Distributors Conference
  • Zebra Technologies Key Customer Conference
  • Computer Sciences Corporation Executive Exchange
  • Kemper Leadership Forum
  • Euclid Industries Management Retreat
  • Flowserve Strategy Summit

Book Adam to speak at your next event

Workshop: Breakthrough Sales


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Workshop Title: Breakthrough Sales

Are you constantly in a pricing battle with your competitors? Do you find it harder and harder each year to build margins into your product or service? How can you be more like the darlings of the last five years – such as Apple – who not only survived the greatest financial crisis our generation has known but realized double-digit growth as well?

This workshop will take you down a path of becoming a game changer. Your sales team will first examine what key trends are shaping where the market will be in the next 3-5 years. Then by examining your current competitors, you can begin to map out where your market and growth opportunities are.

Workshop Activities

  • Assess key trends
  • Build scenarios for new markets
  • Map competitors against market shifts
  • Learn how to disrupt your current sales process
  • Find your customers “Lock-Ins”
  • Map out your internal disruption to overcome Lock-in

Minimum Length

1 – 2 Days

Delivery Options

Whether you have a small team of key senior executives or a large departmental group we can facilitate this training program in four ways:

  1. Adam Hartung and team facilitate
  2. Trained facilitator delivers onsite at your location or conference location
  3. Train-the-trainer
  4. Self-guided workshop materials including video, worksheets, posters, online tools

Target Audience

  • Senior Staff
  • Senior Business Development Managers
  • Product Managers
  • Senior Sales Director

Workshop: Competitor Analysis


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Workshop Title: Competitor Analysis

Are you constantly trying to out-maneuver the competition but realize it’s an endless battle? Do you know who all of your competitors are – including fringe competitors who may take you by surprise?

This workshop will help your team grasp a better understanding of why you should really pay attention to competitors and how to manage their lock-ins so you can gain an edge on the market. The goal of this workshop will be to uncover how to position your products and services in a way that gains a competitive advantage with existing and new customers.

Workshop Activities

  • Brief look at market shifts
  • Map competitors against market shift
  • Find your customers Lock-Ins
  • Identify one to two strategic moves against competitors that will provide higher rate of return

Minimum Length

1/2 – 2 Days

Delivery Options

Whether you have a small team of key senior executives or a large departmental group we can facilitate this training program in four ways:

  1. Adam Hartung and team facilitate
  2. Trained facilitator delivers onsite at your location or conference location
  3. Train-the-trainer
  4. Self-guided workshop materials including video, worksheets, posters, online tools

Target Audience

  • Senior Staff
  • Senior Business Development Managers
  • Product Managers
  • Senior Sales Director

Workshop: Lock Ins and White Space


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Workshop Title: Lock Ins and White Space

If your organization has unsuccessfully implemented a new innovation, Lock-In was most likely the culprit. Most innovations fail because Lock-in to existing practices blocks you from doing important new activities, not poor management. Obvious signs in the market allow an organization to recognize innovation is necessary, but because existing processes are so ingrained, the business becomes paralyzed – unable to make the necessary changes to survive.

Workshop Activities

  • Pre-workshop survey
  • Lock-in Analysis – Behavioral, Structural and Financial
  • Lock-In Grid
  • Innovation comparison to Lock-In
  • Yes Game
  • Select one Lock-in and create Lock-In Correction Matrix

Take Aways

Participants will have an understanding of what Lock-in is, as well as how it impacts decisions and behaviors in the organization. Focusing on one lock-in we identify what innovation is blocked, and how disruptions can un-lock it.

Minimum Length

1 – 2 Days

Delivery Options

Whether you have a small team of key senior executives or a large departmental group we can facilitate this training program in four ways:

  1. Adam Hartung and team facilitate
  2. Trained facilitator delivers onsite at your location or conference location
  3. Train-the-trainer
  4. Self-guided workshop materials including video, worksheets, posters online tools

Target Audience

  • Product Managers
  • Directors
  • Engineering
  • Operations
  • Senior Sales Director

Workshop: Trends, Scenarios and Competitors


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Workshop Title: Trends, Scenarios and Competitors

The true success of an organization depends upon how well it responds to changing market demands. Organizations of all sizes get bogged down delivering historical products and services, coming up short when delivering against future market demands. To meet needs based upon emerging trends you need to identify them NOW.

Workshop Activities

  • Trends Surveys
  • Trends Analysis
  • Identify patterns for scenario planning
  • Current and potential competitor insights
  • Opportunity Matrix development

Take Aways

Participants will have identified one to two key trends that can be used for planning profitable future products and services that will support anticipated market shifts.

Minimum Length

1 – 2 Days

Delivery Options

Whether you have a small team of key senior executives or a large departmental group we can facilitate this training program in four ways:

  1. Adam Hartung and team facilitate
  2. Trained facilitator delivers onsite at your location or conference location
  3. Train-the-trainer
  4. Self-guided workshop materials including video, worksheets, posters online tools

Target Audience

  • Product Managers
  • Directors
  • Engineering
  • Marketing
  • Operations
  • Senior Sales Director