by Adam Hartung | Dec 12, 2011 | Defend & Extend, In the Rapids, In the Swamp, Leadership
Revenue growth is a wonderful thing. It is so much more fun to work in a growing company than one that isn’t. And high growth is possible, even in this struggling economy, if leaders focus on trends.
Take for example Chipotle. Whether you eat there or not, Chipotle has grown rather spectacularly. From 16 units in 1998 it grew to 500 by 2005 and has 1,100 company owned and operated stores today. Revenues have more than doubled since 2005, to about $2B, while sales/store increased almost 12% in 2010. And investors have been well rewarded, with a market cap increase of 6x in the last 5 years!
Chart source Yahoo.com 12.12.11
Chipotle hit on a trend it called “Food with Integrity.” While that is far from explicit, Chipotle has made a practice of talking about being “natural.” Chipotle often buys local produce for its units, claims to use “natural” meat, presumably with fewer additives, and brags about having no hormones in its dairy products. Such claims have tied into customer trends for better nutrition, higher food safety and improved taste. This allows Chipotle to grow in the most intensely competitive of industries, even during a struggling economic time.
Compare this with McDonald’s. This is not a random selection, as McDonald’s was a 1998 investor in Chipotle, and put around $360M into the chain fueling early growth. McDonald’s was handsomely rewarded for this, receiving around $1.5B (4x) return on its investment when selling Chipotle to the public in 2006.
At the time, McDonald’s was in a horrible situation. It’s stock had dropped from a high of $50 in 2000 to a low of $14 in 2004. McDonald’s took the money from the Chipotle sale and invested all of it in new capital expenditures to defend the McDonald franchise. The good news was that “turnaround” worked and McDonald’s has recaptured its value, roughly doubling market capitalization the last 5 years.
One could consider both of these success stories, unless you look deeper.
Chipotle increased its valued by 6x, McDonald’s by 2x – so investors in the former did fully 3x better than the latter. And where Chipotle is expected to increase the number of its stores by at least another 1/3 in the next few years, McDonald’s struggles to find growth markets. Clearly, investors that swapped their McDonald’s stock for Chipotle’s stock in 2006 did far better – and have prospects of continuing to do even better still with at least some analysts expecting Chipotle to hit $400/share within a year, for another 20% pop.
Source: Yahoo.com 12.12.11
McDonald’s strategy was built on a 1960s trend for speed and consistency in food. That trend served McDonald’s well for 2 decades, but is far less interesting today. In its effort to generate revenues recently McDonald’s brought us a re-introduced 20 year old product called McRib this October – a product who’s ingredients have people asking questions about health and safety (TheWeek.com “What’s the McRib made of, anyway?) as we learn its mostly high fat pig innards and salt. While McDonald’s has recovered from 2004, is it a platform for growth?
Chipotle is using trends to find new products, new marketing themes, and even a new store concept, Shophouse Southeast Asian Grill, for organic growth. Where McDonald’s is fixated on defending its historical business irrespective of trends, Chipotle is busy investing in current trends.
One has to wonder, what if instead of selling Chipotle, McDonald’s leadership had turned upside down? What if all that management attention had gone into exploding Chipotle’s footprint faster? Introducing even more products? And what if McDonald’s had accepted the trends propelling Chipotle growth and applied them to McDonald’s to give that chain a different customer value proposition and real new products?
McDonald’s could have acted more like Apple. Where McDonald’s has at its core fried meat sandwiches and deep fried potatoes, Apple had its “core” the Macintosh. But instead of investing its resources into defending its core, Apple invested in new products and markets where the trend was more favorable. As a result its market cap grew by 4.5x during the last 5 years, compared to the more subdued 2x at McDonalds – and Apple demonstrated that even very large market cap companies can grow at very high rates when they adopt growth strategies tied to trends.
Source: Yahoo.com 12.12.11
There are a lot of businesses struggling to grow today. But most aren’t really trying. They keep doing more of what they’ve always done, and hoping for a better result! They don’t accept that trends go in new directions, causing markets to shift. When markets shift, those who follow the trends do far better than those stuck trying to defend their past strategies. It’s smart to act like, and invest in, Chipotle while avoiding the rut that is McDonald’s.
by Adam Hartung | Dec 1, 2011 | Current Affairs, Defend & Extend, In the Whirlpool, Leadership, Travel
Airline company AMR, owner of popular American Airlines, filed bankruptcy this week. To which most people responded “again?” The reaction was less about AMR, which is having a first-time filing, and more about airline bankruptcies overall. People are simply used to airlines failing.
Most people are so used to everything about airlines sucking that news a major filed bankruptcy simply wasn’t surprising. What they cared most about were two questions: “Is my ticket any good?” and “Do I get to keep my frequent flyer miles?”
Conceptually, business is not hard to understand. Create a product or service that people want. Make it appealing enough so people will pay enough to cover costs and make a profit, allowing you to re-invest in growth and repay your investors. Pretty simple.
But AMR, like most airlines, simply doesn’t understand this concept. Yes, people want to fly. But ever since deregulation, service has become worse and worse. Ask anyone what they think of American (or United or Delta or any “major” airline) and answers are the same. They hate them.
- Pricing is incomprehensible. You may pay $800 for a ticket, and the person beside you $200 and the reason is completely unclear.
- There is never enough room on the plane for all the carry-on luggage, but that is free while the airline charges for checking bags. What they don’t want (carry-ons) is free, what they want (check your bags) requires you pay?
- You are charged for a checked bag, but if the bag is late, damaged or items stolen you have no recourse to the airline
- When planes are late or cancelled, nobody cares how much customers are inconvenienced. Literally. You have no recourse to bad, or failed, service.
- Planes are cramped and dirty, often looking well worn – or worn out.
- Every year planes are becoming smaller and less comfortable.
- The food is gone – or wildly expensive. And that little botttle of rum costs as much as a fifth at home.
- Empllyees appear uncaring at best, or simply rude. It’s like there are way too many customers, and not enough of them, so “PLEASE stay back and do what we tell you to do!”
This list could go on forever (readers, feel free to comment on your favorite stupid policy or practice of any airline.) Why? Because the airline’s leaders have completely lost track of what business is all about. In the rush to cut prices, trying to sell that last empty seat on that midnight feeder flight to Omaha, the entire industry has driven out all the customer satisfaction, and profitability. Everyone has learned that it doesn’t matter how much you pay, the experience is going to suck. So the industry has taught customers to be price sensitive, above all else.
Shortly after deregulation Robert Crandall became AMR’s Chairman. He was a notorious cost cutter. The Wall Street Journal ran a front page article highlighting his efforts to build American, highlighting how on a flight Mr. Crandall noticed that few customers were eating the 3 black olives on their salad. He claimed to go back to company managers and tell them to remove the olives, thereby saving (ostensibly) $700,000/year. Nobody would notice, he claimed, and money was saved.
And that’s been the trajectory for American ever since. Cut this, cut that. Shave costs everywhere, including employee pay, benefits and pensions. And after 30 years, the sum total is that not only are the olives gone – the whole meal has disappeared! Where working at an airline was once considered a great job (pilot, flight attendant, gate agent or baggage handler, ) today compensation has been cut and complicated (remember tiered compensation that has 2 people doing the same job, but at different pay just because of hire date?) so that employees are largely overworked, under-appreciated and constantly being pushed by management one direction, while pulled by customers in another.
Where once we didn’t mind flying, maybe even enjoyed it,now everyone thinks of flying as the opportunity to learn what life is like as herded, and penned, livestock!
It has been a fallacy of “modern management” that leaders have a primary job to optimize the business – largely by limiting innovation and cutting costs. The famous business guru, Jim Collins (author of Good to Great,) actively advocates (IndustryWeek.com 11/29/2011) that businesses focus exactly on the kind of business optimization that has driven AMR to bankruptcy! His recommendations have inevitably lead businesses down a road of commoditization as they offer less and less to customers, and fall into vicious price wars. Ineveitably a market shift happens that undercuts their ability to compete at all!
Great companies do not fall into this trap. They constantly add customer value, utilizing new technology and business processes to improve performance. They grow revenues, rather than focus on cutting costs.
Think about how Google has made doing research easier, and placing internet advertisements. Or how Apple has improved personal music and mobile information access. Or how Whole Foods has delivered more organic and tasty products. Or how Amazon has made access to books, periodicals and much of retailing a better experience. These companies have seen their market capitalization explode as they eschewed optimization in favor of innovation to make things better – not just cheaper. Where AMR’s value went from $40/share to zero the last 5 years, you would have had big gains in these companies that focused on innovation and delivering better customer results.
Chart Source Yahoo 1 December, 2011
AMR’s leaders, and airline industry analysts, can try to put perfume on this bankruptcy pig by saying it is a “strategic action” taken to re-align costs (CuriousCapitalist.com.) That’s code for union-busting, in yet one more effort to ignore the real problem of no innovation. Rather than actually improve the airline this is more of the same old strategy – cut more olives (cost,) chasing the spiral yet further down toward even worse performance.
It’s time to be honest. AMR’s bankruptcy is a failure. Leadership’s inability to address customer needs well enough to price at a profit. Gimmicks like loyalty programs, bag charges, reservation fees, change fees, seat location fees and drink charges merely obscure the fact that the leaders cannot profitably run an airline! Their service is so poor that they cannot charge enough to cover costs. Continuing to cut costs, further hindering service, is NOT the answer in a service industry!
It certainly is prossble to make money in service industries. Most do. It is even possible to make money as an airline – just look at Southwest (which has made more profit than all its [much larager] competitors combined.) And the first step is for AMR to recognize that its strategy for 30 years is wrong! The company needs to end the cost-price spiral and introduce some innovation! Change the game AMR, or you’ll forever remain a crappy company for investors, customers and employees.
by Adam Hartung | Nov 28, 2011 | Books, Defend & Extend, Disruptions, In the Rapids, In the Whirlpool, Innovation, Leadership, Lock-in, Web/Tech
Not far from each other, in the area around Seattle, are two striking contrasts in leadership. They provide significant insight to what creates success today.
Steve Ballmer leads Microsoft, America's largest software company. Unfortunately, the value of Microsoft has gone nowhere for 10 years. Steve Ballmer has steadfastly defended the Windows and Office products, telling anyone who will listen that he is confident Windows will be part of computing's future landscape. Looking backward, he reminds people that Windows has had a 20 year run, and because of that past he is certain it will continue to dominate.
Unfortunately, far too many investors see things differently. They recognize that nearly all areas of Microsoft are struggling to maintain sales. It is quite clear that the shift to mobile devices and cloud architectures are reducing the need, and desire, for PCs in homes, offices and data centers. Microsoft appears years late recognizing the market shift, and too often CEO Ballmer seems in denial it is happening – or at least that it is happening so quickly. His fixation on past success appears to blind him to how people will use technology in 2014, and investors are seriously concerned that Microsoft could topple as quickly DEC., Sun, Palm and RIM.
Comparatively, across town, Mr. Bezos leads the largest on-line retailer Amazon. That company's value has skyrocketed to a near 90 times earnings! Over the last decade, investors have captured an astounding 10x capital gain! Contrary to Mr. Ballmer, Mr. Bezos talks rarely about the past, and almost almost exclusively about the future. He regularly discusses how markets are shifting, and how Amazon is going to change the way people do things.
Mr. Bezos' fixation on the future has created incredible growth for Amazon. In its "core" book business, when publishers did not move quickly toward trends for digitization Amazon created and launched Kindle, forever altering publishing. When large retailers did not address the trend toward on-line shopping Amazon expanded its retail presence far beyond books, including more products and a small armyt of supplier/partners. When large PC manufacturers did not capitalize on the trend toward mobility with tablets for daily use Amazon launched Kindle Fire, which is projected to sell as many as 12 million units next year (AllThingsD.com).
Where Mr. Ballmer remains fixated on the past, constantly reinvesting in defending and extending what worked 20 years ago for Microsoft, Mr. Bezos is investing heavily in the future. Where Mr. Ballmer increasingly looks like a CEO in denial about market shift, Mr. Bezos has embraced the shifts and is pushing them forward.
Clearly, the latter is much better at producing revenue growth and higher valuation than the former.
As we look around, a number of companies need to heed the insight of this Seattle comparison:
- At AOL it is unclear that Mr. Armstrong has a clear view of how AOL will change markets to become a content powerhouse. AOL's various investments are incoherent, and managers struggle to see a strong future for AOL. On the other hand, Ms. Huffington does have a clear sense of the future, and the insight for an entirely different business model at AOL. The Board would be well advised to consider handing the reigns to Ms. Huffington, and pushing AOL much more rapidly toward a different, and more competitive future.
- Dell's chronic inability to identify new products and markets has left it, at best, uninteresting. It's supply chain focused strategy has been copied, leaving the company with practically no cost/price advantage. Mr. Dell remains fixated on what worked for his initial launch 30 years ago, and offers no exciting description of how Dell will remain viable as PC sales diminish. Unless new leadership takes the helm at Dell, the company's future 5 years hence looks bleak.
- HP's new CEO Meg Whitman is less than reassuring as she projects a terrible 2012 for HP, and a commitment to remaining in PCs – but with some amorphous pledge toward more internal innovation. Lacking a clear sense of what Ms. Whitman thinks the world will look like in 2017, and how HP will be impactful, it's hard for investors, managers or customers to become excited about the company. HP needs rapid acceleration toward shifting customer needs, not a relaxed, lethargic year of internal analysis while competitors continue moving demand further away from HP offerings.
- Groupon has had an explosive start. But the company is attacked on all fronts by the media. There is consistent questioning of how leadership will maintain growth as reports emerge about founders cashing out their shares, highly uneconomic deals offered by customers, lack of operating scale leverage, and increasing competition from more established management teams like Google and Amazon. After having its IPO challenged by the press, the stock has performed poorly and now sells for less than the offering price. Groupon desperately needs leadership that can explain what the markets of 2015 will look like, and how Groupon will remain successful.
What investors, customers, suppliers and employees want from leadership is clarity around what leaders see as the future markets and competition. They want to know how the company is going to be successful in 2 or 5 years. In today's rapidly shifting, global markets it is not enough to talk about historical results, and to exhibit confidence that what brought the company to this point will propel it forward successfully. And everyone recognizes that managing quarter to quarter will not create long term success.
Leaders must demonstrate a keen eye for market shifts, and invest in opportunities to participate in game changers. Leaders must recognize trends, be clear about how those trends are shaping future markets and competitors, and align investments with those trends. Leadership is not about what the company did before, but is entirely about what their organization is going to do next.
Update 30 Nov, 2011
In the latest defend & extend action at Microsoft Ballmer has decided to port Office onto the iPad (TheDaily.com). Short term likely to increase revenue. But clearly at the expense of long-term competitiveness in tablet platforms. And, it misses the fact that people are already switching to cloud-based apps which obviate the need for Office. This will extend the dying period for Office, but does not come close to being an innovative solution which will propel revenues over the next decade.
by Adam Hartung | Nov 11, 2011 | Current Affairs, Defend & Extend, In the Whirlpool, Leadership, Lifecycle, Web/Tech
In the back half of the 1990s Apple was clearly on the route to bankruptcy. Sun Micrososystems seriously investigated buying Apple. After a review, leadership opted not to make the acquisition. Sun’s non-officer management, bouyed on rumors of the acquisition, was heartbroken upon hearing Sun would not proceed. When Chairman Scott McNeely was asked at a management retreat why the executive team passed on Apple, he responded with “Do you think you can fix that?”
Sun leadership clearly had answered “no.” Good for a lot of us that Steve Jobs said “yes.”
Sun has largely disappeared, losing 95% of its market cap after 2000 and being acquired by Oracle. Why did Mr. Jobs succeed where the leadership of Sun, which couldn’t save itself much less Apple, feared it would fail?
For insight, look no further than the recent failure of Filene’s Basement (“Filene’s Saga Ends” Boston.com) and its acquirer Sym’s (“Retailers’s Sym’s and Filene’s Go Out of Business” Chicago Tribune.) Most of the time, when a troubled business is acquirerd not only is the buyer unable to fix the poor performer, but investments incurred by the buyer jeapardizes its business to the point of failure as well. Given the track record of corporations at fixing bad businesses, Mr. McNeely was on statistically sound footing to reject buying Apple.
Why is the track record of corporate management so bad at fixing problem businesses? Largely because most of their time is spent tyring to extend the past, rather than create a business which can thrive in the future.
The leadership of Sun didn’t see a future filled with mobile devices for music, movies or telephony. They were fixated on the Unix-based computers Sun built and sold. It was unclear how Apple would help them sell more servers, so it was a management diversion – a “poor strategic fit” – for Sun to acquire a technology intensive, talent rich organization. They passed, stayed focused on Unix servers and high-end workstations, and failed as that market shifted to PC products.
Much is the same for Filene’s Basement. A great brand, Sym’s bought Filene’s in an effort to continue pushing the discount model both Filene’s and Sym’s had historically pursued. Unfortunately, the market for discount department store merchandise was rapidly shifting to higher end middle-market players like Kohl’s, and for deeply discounted goods the internet was making deal shopping a lot easier for everyone. Because management was fixated on the old business, they missed the opportunity to make Filene’s and Sym’s a leader in new retail markets – like Amazon has done.
Remember in 2006 when Western Auto’s leader (and former hedge fund manager) Ed Lampert bought up the bonds of KMart, then used that position to acquire Sears? The market went gaga over the acquisition, heralding Mr. Lampert as a genius. Jim Cramer urged on his television program Mad Money that everyone buy Sears. Now the merged KMart/Sears company has lost much of its value, and 24×7 Wall Street claimed it was the #1 worst performing retail chain (“America’s Eight Worst-Performing Retail Chains“.)
Chart courtesy Yahoo.com 11/11/11 (note vertical scale is logarithmic)
Both KMart and Sears were deeply troubled when Mr. Lampert acquired them. But he largely followed a program of cost cutting, hoping people would return to the stores once he lowered prices. What he missed was a retail market which had shifted to Wal-Mart for the low-end products, and had fragmented into multiple competitors in the mid-priced market leaving Sears Holdings with no compelling value proposition.
Mr. Lampert has turned over management, fired scores of employees, closed stores and largely led both brands to retail irrelevancy. By trying to do more of the past, only better, faster and cheaper he ran into the buzz saw of competitors already positioned in the shifted market and created nothing new for shoppers, or investors.
And that’s why investors need to worry about Home Depot. The company was a shopper and investor darling as it maintained double digit growth through the 1980s and 1990s. But as competition matched, or beat, Home Depot’s prices – and often the capability of in-store help – growth slowed.
The Board replaced the founding leader with a senior General Electric leader named Robert Nardelli. He rapidly moved to operate the historical Home Depot success formula cheaper, better and faster by cutting costs — from employees to store operations and inventory. And customers moved even more quickly to the competition.
As the recessions worsened job growth remained scarce and eventually home values plummeted causing Home Depot’s growth to disappear. The company may be good at what it used to do, but that is simply a more competitive market that is a lot less interesting to shoppers today. Because Home Depot has not shifted into new markets, it is in a difficult situation (and considered the 5th worst performing retailer.) Who cares if you are a competitive home improvement store when your house is only worth 75% of the outstanding mortgage and you can’t refinance?
Chart source Yahoo Finance 11/11/11
And it is worth taking some time to look at Wal-Mart. The chain is famous for its rural and suburban stores selling at low prices, both as Wal-Mart and Sam’s Club. But looking forward, we see the company has failed at everything else it has tried. It’s offshore businesses have never met expectations and the company has left most markets. It’s efforts at more targeted merchandise, upscale stores and smaller stores have all been abandoned. And the company remains a serious lagger in understanding on-line sales as it has continued pouring money into defending its historical business, providing almost no return to investors for a decade.
The market is shifting, competitors have attacked its old “core,” but Wal-Mart remains stuck trying to do more, better, faster, cheaper with no clear sign it will make any difference as people change buying patterns. How can any brick-and-mortar retailer compete on cost with a web page?
Chart Source Yahoo Finance 11/11/11
All markets shift. All of them. Poor performance is most often an indication that the company has not shifted with the market. Competition in lower growth markets leads to weak revenue performance, and declining profits. Trying to “fix” the business by doing more of the same is almost always a money-losing proposition that hastens failure.
It is possble to fix a weak business. Moving with shifting markets into mobile has been very valuable for Apple investors. Two decades ago IBM shifted from hardware sales to a services focus, and the company not only escaped bankruptcy but now is worth more than Microsoft.
“Fixing” requires focusing on the future, and figuring out how to compete in the shifting market. Rather than applying cost-cutting and operational improvement, it is important to determine what future markets value, and deliver that. Zappos figured out that it could take a big lead in footwear and apparel if it offered people on-line convenience, and guaranteed taking back any products customers didn’t want (“What Other Businesses Can Learn from Zappos” CMSWire.com.) It’s sales exploded. Toms Shoes tapped into the market desire for helping others by donating a pair of shoes every time someone bought a pair, and sales are growing in double digits (CNBC video on Tom’s Shoes).
History has taught us to be pessimistic about fixing a troubled business. But that is largely because most management is fixated on trying to defend & extend the past. But turnarounds can be a lot more common if leaders instead focus on the future and meet emerging needs. It simply takes a different approach.
In the meantime, in retail it’s a lot smarter to invest in Amazon and retailers meeting emerging needs than those fixated on cost cutting and operational improvement. Be wary of Sears, Home Depot and Wal-Mart as long as management remains locked-in to its past.
by Adam Hartung | Oct 27, 2011 | Current Affairs, Defend & Extend, In the Whirlpool, Innovation, Leadership, Web/Tech
There is a big cry for innovation these days. Unfortunately, despite spending a lot of money on it, most innovation simply isn't. And that's why companies don't grow.
The giant consulting firm Booz & Co. just completed its most recent survey on innovation. Like most analysts, they tried using R&D spending as yardstick for measuring innovation. Unfortunately, as a lot of us already knew, there is no correlation:
"There is no statistically significant relationship between financial performance and innovation spending, in terms of either total R&D dollars or R&D as a percentage of revenues. Many companies — notably, Apple — consistently underspend their peers on R&D investments while outperforming them on a broad range of measures of corporate success, such as revenue growth, profit growth, margins, and total shareholder return. Meanwhile, entire industries, such as pharmaceuticals, continue to devote relatively large shares of their resources to innovation, yet end up with much less to show for it than they — and their shareholders — might hope for."
(Uh-hum, did you hear about this Abbott? Pfizer? Readers that missed it might want to glance at last week's blog about Abbott, and why it is a sell after announcing plans to split the company.)
Far too often, companies spend most of their R&D dollars on making their products cheaper, operate better, faster or do more. Clayton Christensen pointed this out some 15 years ago in his groundbreaking book "The Innovator's Dilemma" (HBS Press, 1997). Most R&D, in most industries, and for most companies, is spent trying to sustain an existing technology – not identify or develop a disruptive technology that would have far higher rates of return.
While this is easy to conceptualize, it is much harder to understand. Until we look at a storied company like Kodak – which has received a lot of news this last month.
Kodak invented amateur photography, and was rewarded with decades of profitable revenue growth as its string of cheap cameras, film products and photographic papers changed the way people thought about photographs. Kodak was the world leader in photographic film and paper sales, at great margins, and its value grew exponentially!
Of course, we all know what happened. Amateur photography went digital. No more film, and no more film developing. Even camera sales have disappeared as most folks simply use mobile phones.
But what most people don't know is that Kodak invented digital photography! Really! They were the first to create the technology, and the first to apply it. But they didn't really market it, largely because of fears they would cannibalize their film sales. In an effort to defend & extend their old business, Kodak licensed digital photography patents to camera manufacturers, abandoned R&D in the product line and maintained its focus on its core business. Kodak kept making amateur film better, faster and cheaper – until nobody cared any more.
Of course, Kodak wasn't the first to fall into this trap. Xerox invented desktop publishing but let that market go to Apple, Wintel suppliers and HP printers as it worked diligently trying to defend & extend its copier business. With no click meter on the desktop publishing equipment, Xerox wasn't sure how to make money with it. So they licensed it away.
DEC pretty much created and owned the CAD/CAM business before losing it to AutoCad. Sears created at home shopping, a market now dominated by Amazon. What's your favorite story?
It's a pattern we see a lot. And nowhere worse than at Microsoft.
Do you remember that Microsoft had the Zune player at least as early as the iPod, but didn't bother to develop the technology, or market, letting Apple take the lead in digital music and video devices? Did you remember that the Windows CE smartphone (built by HTC) beat the iPhone to market by years? But Microsoft didn't really develop an app base, didn't really invest in the smartphone technology or market – and let first RIM and later Apple run away with that market as well.
Now, several years too late Microsoft hopes its Nokia partnership will help it capture a piece of that market – despite its still rather apparent lack of an app base or breakthrough advantage.
Microsoft is a textbook example of over-investing in existing technology, in an effort to defend & extend an existing product line, to the point of "over-serving" customer needs. What new extensions do you want from your PC or office software?
Do you remember Clippy? That was the little paper clip that came up in Windows applications to help you do your job better. It annoyed everyone, and was disabled by everyone. A product development that nobody wanted, yet was created and marketed anyway. It didn't sell any additional software products – but it did cost money. That's defend & extend spending.
How much a company spends on innovation doesn't matter, because what's important is what the company spends on real breakthroughs rather than sustaining ideas. Microsoft spends a lot on Windows and Office – it doesn't spend enough on breakthrough innovation for mobile products or games.
And it doesn't spend nearly enough on marketing non-PC innovations. We are already well into the back end of the PC lifecycle. Today more bandwidth is consumed from mobile devices than PC laptops and desktops. Purchase rates of mobile devices are growing at double digits, while companies (and individuals) are curtailing PC purchases. But Microsoft missed the boat because it chose to defend & extend PCs years ago, rather than really try to develop the technology and markets for CE and Zune.
Just look at where Microsoft spends money today. It's hottest innovation is Kinect. But that investment is dwarfed by spending on Skype – intended to extend PC life – and ads promoting the use of PC technologies for families this holiday season.
Unfortunately, there are almost no examples of companies that miss the transition to a new technology thriving. And that's why it is really important to revisit the Kodak chart, and then look at a Microsoft chart.
(Chart 10/27/11)
Do you think Microsoft, after this long period of no value increase, is more likely to go up in value, or more likely to follow Kodak? Unfortunately, there are few companies that make the transition. But there have been thousands that have not. Companies that had very high market share, once made a lot of money, but fell into failure because they invested in better, faster, cheaper rather than innovation.
If you are still holding Kodak, why? If you're still holding Microsoft, Abbott, Kraft, Sara Lee, Sears or Wal-Mart — why?
by Adam Hartung | Oct 19, 2011 | Current Affairs, Defend & Extend, In the Swamp, Leadership, Lock-in, Science
The giant pharmaceutical company Abbott Labs announced today it was splitting itself. Abbott will sell baby formula, supplements (vitamins,) generic drugs and additional products. The pharmaceutical company, (gee, I thought that's what Abbott was?) yet to be named, will spin out on its own. Chairman and CEO Miles White will continue at the new non-pharma Abbott, and the Newco pharma company will be headed by the company's former COO, being brought back out of retirement for the job.
The big question is, "why?" The CEO gamely has described the businesses as having different profiles, and therefore they should be split. But this is from the fellow that has been the most acquisitive CEO in his industry, and one of the most acquisitive in business, putting this collection together. He spent $10B on acquisitions as recently as 2009, including dropping $6.6B on Belgian drug company Solvay – which will now be espunged from Abbott. Why did he spend all that money if it didn't make sense? And how does this break-up help investors, employees and all us healthcare customers?
Or is this action just confusion, to leave us wondering what's going on in the company – and why it hasn't done much for any constituency the last decade. Except the CEO – who's been the highest paid in the industry, and one of the highest paid in America during his tenure.
Mr. White became CEO in 1998, and Chairman in 1999. Just as the stock peaked. Since then, investors have received almost nothing for holding the stock. Dividend increases have not covered inflation for the last decade, and despite ups and downs the share price is just about where it was back then – $50
Source: Yahoo Finance 10/19/11
Abbott has not increased in value because the company has had almost no organic growth. Growth by acquisition takes a lot of capital, and because purchases have multiple bidders it is really tough to buy them at a price which will earn a high rate of return. All academic studies show that when big companies buy, they always overpay. And that's the only growth Abbott has had – overly expensive acquisitions.
Mr. White hid an inability to grow behind a flurry of ongoing acquisitions (and some divestitures) that made it incredibly difficult to realize that the company itself was actually stagnant. Internally in a growth stall, with no idea how to come out of it. Hoping, again and again, that one of these acquisitions would refire the stalled engines.
This latest action is another round in Abbott's 3 card monte routine. Where's that bloody queen Mr. White keeps promising investors, as he keeps mixing the cards – and turning them over?
Because his acquisitions didn't work he's upping the financial machinations. By splitting the company he will make it impossible for anyone to figure out what all that exasperating activity has been for the last decade! He won't be compared to all those pesky historically weak results, or asked about how he's managing all those big investments, or even held accountable for the tens of billions that he spent at the "old Abbott" when he's asked questions about the "new Abbott."
But re-arranging the deck chairs does not fix the ship, and there's nothing – absolutely nothing – in this action which creates more growth, and higher profits, for Abbott shareholders. Because there's nothing in this that produces new solutions for health care customers.
And look out employees – because now there's 2 CEOs looking for ways to cut costs and create layoffs – like the ones implemented in early 2011! Expect the big knife to come out even harder as both companies struggle to show higher profits, with limited growth prospects.
Along the way, like any good 3 card monte routine, Abbott's CEO has had shills ready to encourage us that the flurry of activity is good for investors. Chronically, they talked about how picking up this business or that was going to grow revenues – almost regardless of the price paid or whether Abbott had any plan for enhancing the acquisition's value. Today, most analysts applauded his actions as "making sense." Of course these were all financial analysts, MBAs like Mr. White, more interested in accounting than actually developing new products. Working mostly for investment banks, they had (and have) a vested interest in promoting the executive's actions – even if it hasn't created any value.
Meanwhile, those betting for the queen to finally show up in this game will just have to keep waiting.
Abbott, like most pharmaceutical companies, has painted itself into a corner. There are more lawyers, accountants, marketers, salespeople and PR folks at Abbott (like all its competitors, by the way) than there are real scientists developing new solutions. Blaming regulators and dysfunctional health care processes, Abbott has insisted on building an enormous hierarchy of people focused on a handful of potential "blockbuster" solutions. It's a bit like the king and his court, filling the castle with those making announcements, arguing about the value of the king's court, sending out messages decrying the barbarians at the gate – while the number of people actually growing corn and creating value keeps dwindling!
Barely 100 years ago most "medicine" was sold based on labels and claims – and practically no science. Quackery dominated the profession. If you wanted something to help your ails, you hoped the local chemist had the skills to mix something up in his apothecary shop, using his mortar and pestle. Often it was best to just take a good shot of opiate (often included in the druggist's powder;) at least you felt a whole lot better even if it didn't cure your illness.
But Alexander Fleming discovered Penicillin (1928), and we realized there was the possibility of massive life improvement from chemistry – specifically what we call pharmacology. Jonas Salk sort of founded the "modern medicine" industry with his polio vaccine in 1955 – eliminating polio epidemics. Science could lead to breakthroughs capable of saving millions of lives! The creation of those injections – and later little pills- changed everything for humanity. And that created the industry.
But now pharmacology is a technology that has mostly run its course. Like all inventions, in the early days the gains were rapid and far, far outweighed the risks. A few might suffer illness, even death, from the drugs – but literally millions were saved. A more than fair trade-off. But after decades, those "easy hits" are gone.
Today we know that every incremental pharmacological innovation is increasingly valuable in a narrower and narrower context. 10% may see huge improvement, 30% some improvement, 30% marginal to no improvement, 20% have negative reactions, and 10% hugely negative reactions. And increasingly, due to science, we know that is because as we trace down the chemical path we are interacting with individuals – and their DNA has a lot to do with how they will react to any drug. Pharmacology isn't nearly as simple as penicillin any more. It's almost one-on-one application to genetic maps.
But Abbott failed (like most of its industry competitors) to evolve. Even though the human genome has been mapped for some 10 years, and even though we now know that future breakthroughs will come from a deeper understanding of gene reactions, there has been precious little research into the new forms of medicine this entails. Abbott remained stuck trying to develop new products on the same path it had taken before, and as the costs rose (almost asymptotically astronomically) the results grew slimmer. Billions were going in, and a lot less discovery was coming out! But the leaders did not change their R&D path.
Today we all hear about patients that have remarkable recoveries from new forms of biologic medicines. We know we are on the cusp of entirely new solutions, that will make the brute force of pharmacology look as medieval as a civil war surgeon's amputation solution to bullet wounds. But Abbott is not there developing those solutions, because it has been trying to defend & extend its old business model with acquisitions like Solvay – and a plethora of financial transactions that hide the abysmal performance of its R&D and new product development.
Mr. White is not a visionary. Never was. He wasn't a research scientist, deep into solving health issues. He wasn't a leader in trying to solve America's health care issues during the last decade. He never exhibited a keen understanding of his customer's needs, trends in the industry, or presience as to future scenarios that would help his markets and thus Abbott's growth.
Mr. White has been an expert in shuffling the cards – moving around the pieces. Misdirecting attention to something new in the middle of the game. Amidst the split announcement today it was easy to overlook that Abbott is setting aside $1.5B for settling charges that it broke regulations by illegally marketing the drug Depakote. Changing investments, changing executives, changing the message – now even changing the company – has been the hallmark of Mr. White's leadership.
Now Abbott joins the list of companies, and CEOs, that when unable to grow their companies lean on misdirection. Kraft and Sara Lee, both Chicago area companies like Abbott, have announced split-ups after failing to create increased shareholder value and laying off thousands of employees. These efforts almost always lead to more problems as organic growth remains stalled, and investors are bamboozled by snake oil claims regarding the future. Hopefully the remaining Abbott investors won't be fooled this time, and they'll find better places for their money than Abbott – or its Newco.
Postscript – the day after publishing this blog 24×7 Wall Street published its annual list of most overpaid CEOs in America. #4 was Miles White, for taking $25.5M in compensation despite a valuation decline of 11.3%!
by Adam Hartung | Oct 12, 2011 | Current Affairs, Defend & Extend, eBooks, In the Rapids, In the Whirlpool, Innovation, Leadership, Lifecycle, Lock-in, Transparency, Web/Tech
Wal-Mart has had 9 consecutive quarters of declining same-store sales (Reuters.) Now that’s a serious growth stall, which should worry all investors. Unfortunately, the odds are almost non-existent that the company will reverse its situation, and like Montgomery Wards, KMart and Sears is already well on the way to retail oblivion. Faster than most people think.
After 4 decades of defending and extending its success formula, Wal-Mart is in a gladiator war against a slew of competitors. Not just Target, that is almost as low price and has better merchandise. Wal-Mart’s monolithic strategy has been an easy to identify bulls-eye, taking a lot of shots. Dollar General and Family Dollar have gone after the really low-priced shopper for general merchandise. Aldi beats Wal-Mart hands-down in groceries. Category killers like PetSmart and Best Buy offer wider merchandise selection and comparable (or lower) prices. And companies like Kohl’s and J.C. Penney offer more fashionable goods at just slightly higher prices. On all fronts, traditional retailers are chiseling away at Wal-Mart’s #1 position – and at its margins!
Yet, the company has eschewed all opportunities to shift with the market. It’s primary growth projects are designed to do more of the same, such as opening smaller stores with the same strategy in the northeast (Boston.com). Or trying to lure customers into existing stores by showing low-price deals in nearby stores on Facebook (Chicago Tribune) – sort of a Facebook as local newspaper approach to advertising. None of these extensions of the old strategy makes Wal-Mart more competitive – as shown by the last 9 quarters.
On top of this, the retail market is shifting pretty dramatically. The big trend isn’t the growth of discount retailing, which Wal-Mart rode to its great success. Now the trend is toward on-line shopping. MediaPost.com reports results from a Kanter Retail survey of shoppers the accelerating trend:
- In 2010, preparing for the holiday shopping season, 60% of shoppers planned going to Wal-Mart, 45% to Target, 40% on-line
- Today, 52% plan to go to Wal-Mart, 40% to Target and 45% on-line.
This trend has been emerging for over a decade. The “retail revolution” was reported on at the Harvard Business School website, where the case was made that traditional brick-and-mortar retail is considerably overbuilt. And that problem is worsening as the trend on-line keeps shrinking the traditional market. Several retailers are expected to fail. Entire categories of stores. As an executive from retailer REI told me recently, that chain increasingly struggles with customers using its outlets to look at merchandise, fit themselves with ideal sizes and equipment, then buying on-line where pricing is lower, options more plentiful and returns easier!
While Wal-Mart is huge, and won’t die overnight, as sure as the dinosaurs failed when the earth’s weather shifted, Wal-Mart cannot grow or increase investor returns in an intensely competitive and shifting retail environment.
The winners will be on-line retailers, who like David versus Goliath use techology to change the competition. And the clear winner at this, so far, is the one who’s identified trends and invested heavily to bring customers what they want while changing the battlefield. Increasingly it is obvious that Amazon has the leadership and organizational structure to follow trends creating growth:
- Amazon moved fairly quickly from a retailer of out-of-inventory books into best-sellers, rapidly dominating book sales bankrupting thousands of independents and retailers like B.Dalton and Borders.
- Amazon expanded into general merchandise, offering thousands of products to expand its revenues to site visitors.
- Amazon developed an on-line storefront easily usable by any retailer, allowing Amazon to expand its offerings by millions of line items without increasing inventory (and allowing many small retailers to move onto the on-line trend.)
- Amazon created an easy-to-use application for authors so they could self-publish books for print-on-demand and sell via Amazon when no other retailer would take their product.
- Amazon recognized the mobile movement early and developed a mobile interface rather than relying on its web interface for on-line customers, improving usability and expanding sales.
- Amazon built on the mobility trend when its suppliers, publishers, didn’t respond by creating Kindle – which has revolutionized book sales.
- Amazon recently launched an inexpensive, easy to use tablet (Kindle Fire) allowing customers to purchase products from Amazon while mobile. MediaPost.com called it the “Wal-Mart Slayer“
Each of these actions were directly related to identifying trends and offering new solutions. Because it did not try to remain tightly focused on its original success formula, Amazon has grown terrifically, even in the recent slow/no growth economy. Just look at sales of Kindle books:
Source: BusinessInsider.com
Unlike Wal-Mart customers, Amazon’s keep growing at double digit rates. In Q3 unique visitors rose 19% versus 2010, and September had a 26% increase. Kindle Fire sales were 100,000 first day, and 250,000 first 5 days, compared to 80,000 per day unit sales for iPad2. Kindle Fire sales are expected to reach 15million over the next 24 months, expanding the Amazon reach and easily accessible customers.
While GroupOn is the big leader in daily coupon deals, and Living Social is #2, Amazon is #3 and growing at triple digit rates as it explores this new marketplace with its embedded user base. Despite only a few month’s experience, Amazon is bigger than Google Offers, and is growing at least 20% faster.
After 1980 investors used to say that General Motors might not be run well, but it would never go broke. It was considered a safe investment. In hindsight we know management burned through company resources trying to unsuccessfully defend its old business model. Wal-Mart is an identical story, only it won’t have 3 decades of slow decline. The gladiators are whacking away at it every month, while the real winner is simply changing competition in a way that is rapidly making Wal-Mart obsolete.
Given that gladiators, at best, end up bloody – and most often dead – investing in one is not a good approach to wealth creation. However, investing in those who find ways to compete indirectly, and change the battlefield (like Apple,) make enormous returns for investors. Amazon today is a really good opportunity.
by Adam Hartung | Oct 4, 2011 | Current Affairs, Defend & Extend, Film, In the Rapids, Innovation, Leadership, Television, Transparency, Web/Tech
Reed Hastings, the CEO of Netflix, has long been considered a pretty good CEO. In January, 2009 his approval ranking, from Glassdoor, was an astounding 93%. In January, 2010 he was still on the top 25 list, with a 75% approval rating. And it's not surprising, given that he had happy employees, happy customers, and with Netflix's successful trashing of Blockbuster the company's stock had risen dramaticall,y leading to very happy investors.
But that was before Mr. Hastings made a series of changes in July and September. First Netflix raised the price on DVD rentals, and on packages that had DVD rentals and streaming download, by about $$6/month. Not a big increase in dollar terms, but it was a 60% jump, and it caught a lot of media attention (New York Times article). Many customers were seriously upset, and in September Netflix let investors know it had lost about 4% of its streaming subscribers, and possibly as many as 5% of its DVD subscribers (Daily Mail).
No investor wants that kind of customer news from a growth company, and the stock price went into a nosedive. The decline was augmented when the CEO announced Netflix was splitting into 2 companies. Netflix would focus on streaming video, and Quikster would focus on DVDs. Nobody understood the price changes – or why the company split – and investors quickly concluded Netflix was a company out of control and likely to flame out, ruined by its own tactics in competition with Amazon, et.al.
(Source: Yahoo Finance 3 October, 2011)
This has to be about the worst company communication disaster by a market leader in a very, very long time. TVWeek.com said Netflix, and Reed Hastings, exhibited the most self-destructive behavior in 2011 – beyond even the Charlie Sheen fiasco! With everything going its way, why, oh why, did the company raise prices and split? Not even the vaunted New York Times could figure it out.
But let's take a moment to compare Netflix with another company having recent valuation troubles – Kodak.
Kodak invented home photography, leading it to tremendous wealth as amature film sales soared for seveal decades. But last week Kodak announced it was about out of cash, and was reaching into its revolving credit line for some $160million to pay bills. This latest financial machination reinforced to investors that film sales aren't what they used to be, and Kodak is in big trouble – possibly facing bankruptcy. Kodak's stock is down some 80% this year, from $6 to $1 – and quite a decline from the near $80 price it had in the late 1990s.
(Source: Yahoo Finance 10-3-2011)
Why Kodak declined was well described in Forbes. Despite its cash flow and company strengths, Kodak never succeeded beyond its original camera film business. Heck, Kodak invented digital photography, but licensed the technology to others as it rabidly pursued defending film sales. Because Kodak couldn't adapt to the market shift, it now is probably going to fail.
And that is why it is worth revisiting Netflix. Although things were poorly explained, and certainly customers were not handled well, last quarter's events are the right move for investors in the shifting at-home video entertainment business:
- DVD sales are going the direction of CD's and audio cassettes. Meaning down. It is important Netflix reap the maximum value out of its strong DVD position in order to fund growth in new markets. For the market leader to raise prices in low growth markets in order to maximize value is a classic strategic step. Netflix should be lauded for taking action to maximize value, rather than trying to defend and extend a business that will most likely disappear faster than any of us anticipate – especially as smart TVs come along.
- It is in Netflix's best interest to promote customer transition to streaming. Netflix is the current leader in streaming, and the profits are better there. Raising DVD prices helps promote customer shifting to the new technology, and is good for Netflix as long as customers don't change to a competitor.
- Although Netflix is currently the leader in streaming it has serious competition from Hulu, Amazon, Apple and others. It needs to build up its customer base rapidly, before people go to competitors, and it needs to fund its streaming business in order to obtain more content. Not only to negotiate with more movie and TV suppliers, but to keep funding its exclusive content like the new Lillyhammer series (more at GigaOm.com). Content is critical to maintaining leadership, and that requires both customers and cash.
- Netflix cannot afford to muddy up its streaming strategy by trying to defend, and protect, its DVD business. Splitting the two businesses allows leaders of each to undertake strategies to maximize sales and profits. Quikster will be able to fight Wal-Mart and Redbox as hard as possible, and Netflix can focus attention on growing streaming. Again, this is a great strategic move to make sure Netflix transitions from its old DVD business into streaming, and doesn't end up like an accelerated Kodak story.
Historically, companies that don't shift with markets end up in big trouble. AB Dick and Multigraphics owned small offset printing, but were crushed when Xerox brought out xerography. Then, afater inventing desktop publishing at Xerox PARC, Xerox was crushed by the market shift from copiers to desktop printers – a shift Xerox created. Pan Am, now receiving attention due to the much hyped TV series launch, failed when it could not make the shift to deregulation. Digital Equipment could not make the shift to PCs. Kodak missed the shift from film to digital. Most failed companies are the result of management's inability to transition with a market shift. Trying to defend and extend the old marketplace is guaranteed to fail.
Today markets shift incredibly fast. The actions at Netflix were explained poorly, and perhaps taken so fast and early that leadership's intentions were hard for anyone to understand. The resulting market cap decline is an unmitigated disaster, and the CEO should be ashamed of his performance. Yet, the actions taken were necessary – and probably the smartest moves Netflix could take to position itself for long-term success.
Perhaps Netflix will fall further. Short-term price predictions are a suckers game. But for long-term investors, now that the value has cratered, give Netflix strong consideration. It is still the leader in DVD and streaming. It has an enormous customer base, and looks like the exodus has stopped. It is now well organized to compete effectively, and seek maximum future growth and value. With a better PR firm, good advertising and ongoing content enhancements Netflix has the opportunity to pull out of this communication nightmare and produce stellar returns.
by Adam Hartung | Sep 26, 2011 | Current Affairs, Defend & Extend, Disruptions, In the Whirlpool, Innovation, Leadership, Transparency, Web/Tech
The media has enjoyed a field day last week amidst the ouster of Leo Apotheker as Hewlett Packard’s CEO and appointments of former Oracle executive Ray Lane as Executive Chairman and former eBay CEO Meg Whitman as CEO. There have been plenty of jabs at the Board, which apparently hired Mr. Apotheker without everyone even meeting him (New York Times), and plenty of complaining about HP’s deteriorating performance and stock price. But the big question is, will Meg Whitman be able to turn around HP?
Ms. Whitman is the 7th HP CEO in a mere 12 years. Of those CEOs, the only one pointed to with any attraction was Mark Hurd. He did not take any strategic actions, but merely slashed costs – which immediately improved the profit line and drove up the short-term stock price. Actions taken at the expense of R&D, new product development and creating new markets, leaving HP short on a future strategy when he was summarily let go by the Baord that hired Apotheker.
And that indicates the strategy problem at HP – which is pretty much a lack of strategy.
HP was once a highly innovative company. We all can thank HP for a world of color. Before HP brought us the low-priced ink-jet printer all office printing was black. HP unleashed the color in desktop publishing, and was critical to the growth of office and home printing, as well as faxing with their all-in-one, integrated devices.
But then someone – largely Ms. Fiorina – had the idea to expand on the HP presence in desktop publishing by expanding into PC manufacturing and sales, even though there was no HP innovation in that market. Mr. Hurd expanded that direction by buying a service organization to support field-based PCs.
This approach of expanding on HPs “core” printer business, almost all by acquisition, cost HP a lot of money. Further, supply chain and retail program investments to sell largely undifferentiated products and services in a hotly contested PC market sucked all the money out of new products development. Every year HP was spending more to grow sales of products becoming increasingly generic, while falling farther behind in any sort of new market creation.
Into that innovation void jumped Apple, Google and Amazon. They pushed new mobile solutions to market in smartphones and tablets. And now PCs, and the printers they used, are seeing declining growth. All future projections show an increase in mobile devices, and a sales cliff emerging for PCs and their supporting devices. Simultaneously as mobile devices have become more popular the trend away from printing has grown, with users in business and consumer markets finding digital devices less costly, more user friendly and more adaptable than printed material (just compare Kindle sales and printed book sales – or the volume of tablet newspaper and magazine subscriptions to printed subscriptions.) HP invested heavily in PC products, and now that market is dying.
Now HP is in big trouble. There are plenty of skeptics that think Ms. Whitman is not right for the job. What should HP under Ms. Whitman do next? Keep doubling down on investments in existing markets? That direction looks pretty dangerous. IBM jumped out years ago, selling its laptop line to Lenovo for a tidy profit before sales slackened. With all the growth in smartphones and tablets, it’s hard to imagine that strategy would work. Even Mr. Apotheker took action to deal with the market shift by redirecting HP away from PCs with his announced intention to spin off that business while buying an ERP (enterprise ressource planning) software company to take HP into a new direction. But that backfired on him, and investors.
Mr. Apotheker and Carol Bartz, recently fired CEO of Yahoo, made similar mistakes. They relied heavily on their personal past when taking leadership of a struggling enterprise. They looked to their personal success formulas – what had worked for them in the past – when setting their plans for their new companies. Unfortunately, what worked in the past rarely works in the future, because markets shift. And both of these companies suffered dramatically as the new CEO efforts took them further from market trends.
The job Ms. Whitman is entering at HP is wildly different from her job at eBay. eBay was a small company taking advantage of the internet explosion. It was an early leader in capitalizing on web networking and the capability of low-cost on-line transactions. At eBay Ms. Whitman needed to keep the company focused on investing in new solutions that transformed PC and internet connectivity into value for users. As long as the number of users on the internet, and the time they spent on the web, grew eBay could capitalize on that trend for its own growth. eBay was in the right place at the right time, and Ms. Whitman helped guide the company’s product development so that it helped users enjoy their on-line experience. The trends supported eBay’s early direction, and growth was built opon making on-line selling better, faster and easier.
The situation could not be more different at HP. It’s products are almost all out of the trend. If Ms. Whitman does what she did at eBay, trying to promote more, better and faster PCs, printers and traditional IT services things will not go well. That was Mr. Hurd’s strategy. “Been there, done that” as people like to say. That strategy ran its course, and more cost-cutting will not save HP.
In 2020 if we are to discuss HP the way we now discuss Apple’s dramatic turnaround from the brink of failure, Ms. Whitman will have to behave very differently than her past – and from what her predecessor and Ms. Bartz did. She has to refocus HP on future markets. She has to identify triggers for market change – like Steve Jobs did when he recognized that the growing trend to mobility would explode once WiFi services reached 50% of users – and push HP toward developing solutions which take advantage of those market shifts.
HP has under-invested in new market development for years. It’s acquisition of Palm was supposed to somehow rectify that problem, only Palm was a failing company with a failing platform when HP bought it. And the HP tablet launch with its own proprietary solution was far too late (years too late) in a market that requires thousands of developers and a hundred thousand apps if it is to succeed. The investment in Palm and WebOS was too late, and based on trying to be a “me too” in a market where competitors are rapidly advancing new solutions.
There are a world of market opportunities out there that HP can develop. To reach them Ms. Whitman must take some quick actions:
- Develop future scenarios that define the direction of HP. Not necessarily a “vision” of HP in 2020, but certainly an identification of the big trends that will guide HP’s future direction for product and market development. Globalization (like IBM’s “smarter planet”) or mobility are starts – but HP will have to go beyond the obvious to identify opportunities requiring the resources of a company with HP’s revenue and resources. HP desperately needs a pathway to future markets. It needs to be developing for the emerging trends.
- A recognition of how HP will compete. What is the market gap that HP will fulfill – like Apple did in mobility? And how will it fulfill it? Google and Facebook are emerging giants in software, offering a host of new capabilities every day to better network users and make them more productive. HP must find a way to compete that is not toe-to-toe with existing leaders like Apple that have more market knowledge and extensive resoureces.
- HP needs to dramatically up the ante in new product development. Innovation has been sorely lacking, and the hierarchical structure at HP needs to be changed. White Space projects designed to identify opportunities in market trends need to be created that have permission to rapidly develop new solutions and take them to market – regardless of HP historical strengths. Resources need to shift – rapidly – from supporting the aging, and growth challenged, historical product lines to new opportunities that show greater growth promise.
Apple and IBM were once given almost no chance of survival. But new leadership recognized that there were growth markets, and those leaders altered the resource allocation toward things that could grow. Investments in the old strategy were dropped as money was pushed to new solutions that built on market trends and headed toward future scenarios. HP is not doomed to failure, but Ms. Whitman has to start acting quickly to redirect resources or it could easily be the next Sun Microsystems, Digital Equipment, Wang, Lanier or Cray
by Adam Hartung | Sep 15, 2011 | Current Affairs, Defend & Extend, In the Swamp, In the Whirlpool, Innovation, Leadership, Lock-in, Science, Web/Tech, Weblogs
Carol Bartz was unceremoniously fired as CEO by Yahoo’s Board last week. Fearing their decision might leak, the Chairman called Ms. Bartz and fired her over the phone. Expeditious, but not too tactful. Ms. Bartz then informed the company employees of this action via an email from her smartphone – and the next day called the Board of Directors a bunch of doofusses in a media interview. Salacious fodder for the news media, but a distraction from fixing the real problems affecting Yahoo!
Unfortunately, the Yahoo Board seems to have no idea what to do now. A small executive committee is running the company – which assures no bold actions. And a pair of investment banks have been hired to provide advice – which can only lead to recommendations for selling all, or pieces, of the company. Most people seem to think Yahoo’s value is worth more sold off in chunks than it is as an operating company. Wow – what went so wrong? Can Yahoo not be “fixed”?
There was a time, a decade or so back, when Yahoo was the #1 home page for browsers. Yahoo! was the #1 internet location for reading news, and for doing internet searches. And, it pioneered the model of selling internet ads to support the content aggregation and search functions. Yahoo was early in the market, and was a tremendous success.
Like most companies, Yahoo kept doing more of the same as its market shifted. Alta Vista, Microsoft and others made runs at Yahoo’s business, but it was Google primarily that changed the game on Yahoo! Google invested heavily in technology to create superior searches, offered a superior user experience for visitors, gave unique content (Google Maps as an example) and created a tremendously superior engine for advertisers to place their ads on searches – or web pages.
Google was run by technologists who used technology to dramatically improve what Yahoo started – seeing a future which would take advantage of an explosion in users and advertisers as well as web pages and internet use. Yahoo had been run by advertising folks who missed the technology upgrades. Yahoo’s leadership was locked-in to what it new (advertising) and they were slow with new solutions and products, falling further behind Google every year.
In an effort to turn the tide, Yahoo hired what they thought was a technologist in Carol Bartz to run the company. She had previously led AutoCad, which famously ran companies like IBM, Intergraph, DEC (Digital Equipment) and General Electric owned CALMA out of the CAD/CAM (computer aided design and manufacturing) business. She had been the CEO of a big technology winner – so she looked to many like the salvation for Yahoo!
But Ms. Bartz really wasn’t familiar with how to turn an ad agency into a tech company – nor was she particularly skilled at new product development. Her skills were mostly in operations, and developing next generation software. AutoCad was one of the first PC-based CAD products, and over 2 decades AutoCad leveraged the increasing power of PCs to make its products better, faster and relatively cheaper. This constant improvement, and close attention to cost control, made it possible for AutoCad on a PC to come closer and closer to doing what the $250,000 workstations had done. Users switched to the cheaper AutoCad not because it suddenly changed the game, but because PC enhancements made the older, more costly technology obsolete.
Ms. Bartz was stuck on her success formula. Constantly trying to improve. At Yahoo she implemented cost controls, like at AutoCad. But she didn’t create anything significantly new. She didn’t pioneer any new platforms (software or hardware) nor any dramatically new advertising or search products. She tried to do deals, such as with Bing, to somehow partner into better competitiveness, but each year Yahoo fell further behind Google. In a real way, Ms. Bartz fell victim to Google just as DEC had fallen victim to AutoCad. Trying to Defend & Extend Yahoo was insufficient to compete with the game changing Google.
The Board was right to fire Ms. Bartz. She simply did what she knew how to do, and what she had done at AutoCad. But it was not what Yahoo needed – nor what Yahoo needs now. Cost cutting and improvements are not going to catch the ad markets now driven by Google (search and adwords) and Facebook (display ads.) Yahoo is now out of the rapidly growing market – social media – that is driving the next big advertising wave.
Breaking up Yahoo is the easy answer. If the Board can get enough money for the pieces, it fulfills its fiduciary responsibility. The stock has traded near $15/share for 3 years, and the Board can likely obtain the $18B market value for investors. But “another one bites the dust” as the song lyrics go – and Yahoo will follow DEC, Atari, Cray, Compaq, Silicon Graphics and Sun Microsystems into the technology history on Wikipedia. And those Yahoo employees will have to find jobs elsewhere (oh yeah, that pesky jobs problem leading to 9%+ U.S. unemployment comes up again.)
A better answer would be to turn around Yahoo! Yahoo isn’t in any worse condition than Apple was when Steve Jobs took over as CEO. It’s in no worse condition than IBM was when Louis Gerstner took over as its CEO. It can be done. If done, as those examples have shown, the return for shareholders could be far higher than breaking Yahoo apart.
So here’s what Yahoo needs to do now if it really wants to create shareholder value:
- Put in place a CEO that is future oriented. Yahoo doesn’t need a superb cost-cutter. It doesn’t need a hatchet wielder, like the old “Chainsaw Al Dunlap” that tore up Scott Paper. Yahoo needs a leader that can understand trends, develop future scenarios and direct resources into developing new products that people want and need. A CEO who knows that investing in innovation is critical.
- Quit trying to win the last war with Google. That one is lost, and Google isn’t going to give up its position. Specifically, the just announced Yahoo+AOL+Microsoft venture to sell ad remnants is NOT where Yahoo needs to spend its resources. Every one of these 3 companies has its own problems dealing with market shifts (AOL with content management as dial-up revenues die, Microsoft with PC market declines and mobile device growth.) None is good at competing against Google, and together its a bit like asking 3 losers in a 100 meter dash if they think by forming a relay team they could somehow suddenly become a “world class” group. This project is doomed to failure, and a diversion Yahoo cannot afford now.
- In that same vein, quit trying to figure out if AOL or Microsoft will buy Yahoo. Microsoft could probably afford it – but like I said – Microsoft has its hands full trying to deal with the shift from PCs to tablets and smartphones. Buying Yahoo would be a resource sink that could possibly kill Microsoft – and it’s assured Microsoft would end up shutting down the company piecemeal (as it does all acquisitions.) AOL has seen its value plummet because investors are unsure if it will turn the corner before it runs out of cash. While there are new signs of life since buying Huffington Post, ongoing struggles like firing the head of TechCrunch keep AOL fully occupied fighting to find its future. Any deal with either company should send investors quickly to the sell post, and probably escalate the Yahoo demise with the lowest possible value.
- Give business heads the permission to develop markets as they see fit. Ms. Bartz was far too controlling of the business units, and many good ideas were not implemented. Specifically, for example, Right Media should be given permission to really advance its technology base and go after customers unencumbered by the Yahoo brand and organization. Right Media has a chance of being really valuable – that’s why people would ostensibly buy it – so give the leaders the chance to make it successful. Maybe then the revolving door of execs at Right (and other Yahoo business units) would stop and something good would happen.
- Hold existing business units “feet to the fire” on results. Yahoo has notoriously not delivered on new ad platforms and other products – missing development targets and revenue goals. Innovation does not succeed if those in leadership are not compelled to achieve results. Being lax on performance has killed new product development – and those things that aren’t achieving results need to stop. Specifically, it’s probably time to stop the APT platform that is now years behind, and because it’s targeted against Google unlikely to ever succeed.
- Invest in new solutions. Take all that wonderful trend data that Yahoo has (maybe not as much as Google – but a lot more than most companies) and figure out what Yahoo needs to do next. Rip off a page from Apple, which flattened spending on the Mac in order to invest in the iPod. Learn from Amazon, which followed the trends in retail to new storefronts, expanded offerings, a mobile interface and Kindle launch. Yahoo needs to quit trying to gladiator fight with Google – where it can’t win – and identify new markets and solutions where it can. Yahoo must quit being a hostage to its history, and go do the next big thing! Create some white space in the company to invest in new solutions on the trends!
Of course, this is harder than just giving up and selling the company. But the potential returns are much, much higher. Yahoo’s predicament is tough, but it’s been a management failure that got it here. If management changes course, and focuses on the future, Yahoo can once again become a market leading company. Sure would like to see that kind of leadership. It’s how America creates jobs.
