Today GM (see chart here) announced one of the biggest losses in corporate history. Believe it or not, GM announced a third quarter loss of $68.85 per share – double the value of the stock (read article here).
Surely you aren’t surprised. GM has sworn to its Lock-in. The company has refused to set up White Space. Leadership keeps saying it can somehow improve it’s broken Success Formula and thusly turn the company around. They’ve sold assets, including most of GMAC, to raise cash for keeping the broken Success Formula breathing – barely.
But GM has been failing for more than 20 years. Why would anyone think that changing its handling of employee health care costs would improve its competitiveness (a recent much-ballyhooed management action)? Let’s wake up and realize that GM has been going out of business for a very long time, it’s just now that people are seeing the real risk. We’d like to believe in the Myth of Perpetuity – that large companies will simply go on forever. But that’s not true. Montgomery Wards, Polaroid and Wang are just a few examples of companies that were large and once profitable but that disappeared.
When management refuses to accept that it’s Success Formula is failing it dooms the organization. If management refuses to create White Space, and use that White Space to develop new Success Formulas and migrate the organization, it assures failure. EDS, Hughes and Saturn were all projects that had the opportunity to define a new, successful GM. But GM dismantled these projects and sold assets to keep the old Success Formula on life support.
As investors, employees and suppliers if we are surprised it’s our own fault. Size is meaningless in today’s information economy. Companies can fail very fast when customers can move to new solutions with the click of a button. GM may not declare bankruptcy in the next 2 years. But if it does….. will you be surprised?