GM. Those two letters call up a lot of emotion these days. People ask,
"What went wrong?" "How could a company that large, that successful, go
bankrupt?" The less polite say: "General Motors' leadership is
corrupt." "They ignored customers." "The union killed them."
"Government interference." "Idiots."
This is the first paragraph of my new column on Forbes.com. You can read it, and future articles, in the Leadership section – Link Here.
I'm very excited to find new audiences for discussing what's caused the latest round of business problems – and failures. As well as spreading the message about how businesses can start growing again. Check out the column.
Adam,
I agree. “Profit comes from leading customers into new markets, not from optimizing your position in historical ones.” GM did not go bankrupt because people stopped buying cars. But people did change the cars they drive (smaller, fuel efficient), and different people (emerging markets). Thank you for a great article.
Joseph