Sometimes it’s just too easy

So readers of this blog know I am no fan of Wal-Mart.  The company has yielded no benefits to its investors, employees or major suppliers for almost a dedace (see equity chart here.)  Management loves being Locked-in to the outdated Success Formula, even though it does not produce satisfactory growth. 

So, given that the last 4 years Wal-Mart has failed to meet expectations for its Christmas season sales you would think it was about time they came up with a new approach, wouldn’t you?  And what did they do?  According to USAToday (see article here) the company decided to whack prices down on 15,000 additional items.  Let’s see, last year they cut prices on 6,000 items and revenue did not meet expectation.  So this year the obvious this is to do………….. more of the same, of course.  What didn’t work will surely work if the company simply does more of it – right?????????  Does this in any way remind you of doctors that believed in blood-letting?

Wal-Mart is so stuck in the Swamp it can’t even think of doing anything new.  More of the same is not a strategy.  When the tactics become too easy to predict the company becomes too easy for competitors to attack (and make my blog writing too easy.) More of the same is a death sentence when the growth slows.  With lower prices Wal-Mart’s revenues and profits will suffer more, not improve.  And it’s unlikely this will even benefit consumers very much, since most of them have already said they prefer to shop at Target, Kohl’s, JC Penney and other retailers with better selection and better ambiance.

Would you believe?

When I was a kid – way too long ago – a comedic television show named Get Smart featured a mock spy who was terrible at lying.  When he would get caught telling a fib he would immediately try to change his story, and his first line was always "Would you believe?".  It was clear that you couldn’t believe, or trust, this guy.

General Motors (see chart here) has apparently reached a new agreement with the UAW.  And the headlines screamed "Deal Gives GM Grip On Costs" (see article here.)  The Chicago Tribune article goes on to quote several industry analysts/gurus making claims that GM has now resolved the issues that caused them to fear bankruptcy just 2 years ago.  For example, the chairman of the Center for Automotive Research said "I think they’re competitive on cost now.  There are no excuses after this."  The consensus is that GM can now refocus on products, and regain lost share.

Would you believe……. ? Does anyone remember the auto company’s situation back in the 1970s and ’80s?  They all cried "foul" that they could not compete effectively with Japanese competitors who had the benefit of a very favorable Yen exchange rate.  Because the dollar was stronger than the Yen, the auto companies claimed they could not compete.  Well, it was only a few years before the dollar fell more than 30% against the yen.  And now, following a long decline, the dollar is at an all-time low versus the Yen, which is extremely cost favorable for GM.  But do we hear any auto executive saying that their competitiveness versus the Japanese has improved?  Rather, attention has shifted to labor contracts.

Companies in the Swamp and Whirlpool leap from disaster to disaster.  Their Success Formulas are broken, and Lock-in keeps them producing poorly.  They blame poor performance on factors outside their control, because they hope the world will return to conditions which will allow their Success Formula to produce better.  They want the world to evolve toward their needs, rather than they evolve toward meeting market Challenges.  Good luck with that approach.

GM has seen its market share steadily erode for 3 decades.  And a look at the company’s stock price chart shows that long term investors would have received no value (other than dividends) over that same long period.  Shifting its health care charges under a new labor contract does not change GM’s competitiveness.  GM does not design, manufacture, market and sell its products as well as its competitors.  And it has not developed any new businesses with higher growth and better profits.  Most of GM’s competitors now make a large percentage of their cars in the U.S. just like GM, even though they are offshore headquartered, and they are growing sales, market share and making more money. 

GM needs a Disruption and White Space – like the old Saturn division once was – to design a new Success FormulaGM’s new labor contract merely extended its demise a little longer.  Investors, employees and suppliers need to beware of big promises, anticipate business-as-usual, and prepare for more pain.

The Cost of Lock-in

Defend & Extend managers love to believe that by sticking to the Success Formula they produce the best results at lowest risk.  But, Lock-in is not free.  It has costs related to lost opportunities, as well as direct costs.  Take for example Wal-Mart (see chart here) which has offered investors no gain for over 5 years.

As detailed in previous blogs, Wal-Mart is horribly Locked-in.  It’s efforts to grow internationally have failed miserably, because the company tries to extend its Success Formula into other markets where it simply doesn’t work with clients.  Now we’re seeing that Wal-Mart is struggling to extend that model even in the USA (see article here).  Everyone knows how Wal-Mart started in the rural markets, then went to mid-size cities and eventually into the suburbs.  Each step Wal-Mart merely did what had previously done better, faster and cheaper.  Wal-Mart did not develop the capability to adapt, but merely to further optimize. 

Now Wal-Mart is hoping to grow in the U.S. by entering major cities.  But in each city, such as New York, they are being shut out.  In 2006 they targeted Chicago.  Almost shut-out, they obtained permission for 1 store via the first ever veto of Chicago’s Mayor Daly.  But now, growth has stalled and there are no new stores opening any time soon.  As the first page of the Chicago Tribune headlined "Wal-Mart Strategy Stumbles."  So as America becomes more urban, Wal-Mart is losing the opportunity to enter its last remaining domestic marketplace.

Most people are aware that part of Wal-Mart’s Lock-in is to never allow unionized employees.  And Wal-Mart is merciless when controlling employee time.  In Philadelphia Wal-Mart’s Success Formula cost the company $62.3million, on top of a previous award of $78.5million, as a judge ordered the company to pay workers for its labor practices (see article here).  Wal-Mart might like to brag about its ability to be low cost, but when that capability starts being judged in courtrooms, and judges order large fines, it is clear that Lock-in is standing in the way of progress rather than aiding it.

Lock-in is not free.  Companies that succeed long term learn how to update their Success Formulas by overcoming Lock-in.  Unless Wal-Mart Disrupts soon, its shareholders, vendors and employees can’t expect much of a return.

Goals are not enough

Kraft, the venerable American producer of cheese and other branded foodstuffs, has performed terribly for several years (see chart here.)  It’s operating margin is lowest in its peer group, its revenue growth has been nonexistent, and it has sold off valuable, and growing, brands – like Altoids – to fund its outdated Success Formula by Defending such old brands as Velveeta.  This last year Kraft was fully spun away from previous owner Altria (the old Phillip Morris), and a new CEO was put in place.  But so far, investors and employees have nothing beneficial to show from these changes.

On Tuesday the CEO said she intended to improve the performance at Kraft by setting higher goals, and tying compensation to those goals (read article here).  Her plans include incentive compensation ties to profits, cash flow and revenue growth.  And she intends to link how much is paid to Kraft’s ad agency to the growth in brand sales.  All of this may sound good, but it is unlikely to make any difference.

Any reader of this blog could decide to set a goal of improving their income by 50% this year.  And readers could promise that spending on hobbies would be directly linked to growing income.  But, would that make any difference?  If you go to your boss and tell him your plan he’s likely to say "that’s interesting", but will that help you reach your income goal?  Of course not.  Changing the goal is not enoughWhat’s critical is Disrupting the Lock-ins so that it’s possible to find a new Success Formula leading to that goal.  For example, to achieve a 50% revenue increase might well require getting additional education – which would likely mean killing the Lock-in to watching weekend football or enjoying evenings out with a spouse.  Or it might mean changing employers and careers, which could entail killing the Lock-in to a short commute, or to the corner office acquired over time, or even to the company 401K or pension plan.  Those Lock-ins stand in the way of Disrupting yourself, and that’s what really stands in the way of achieving higher goals.

CEO Rosenfield at Kraft has not created any DisruptionsNor has she set up any White Space.  Quite to the contrary, she is proposing to cut headcount – a typical business disturbance that increases Lock-in by reducing resources.  She has complained about rising costs of the grains and other raw materials going into Kraft products, but has done nothing to create White Space which would address this issue – thus leaving declining margins at the ongoing mercy of those outside Kraft.  She keeps trying to incrementally improve the Kraft Success Formula, which is obviously woefully out of date and thus producing insufficient returns.

Setting new goals and linking compensation to goals is a nice thing to do.  But it is meaningless unless Disruptions are implemented that create White Space where new Success Formulas can be created that will result in achieving higher goals.  Tweaking the model by cutting heads, and blaming outside cost factors, only serves to keep the Success Formula Locked-in.  Unfortunately for investors and employees, Kraft’s new goals will make no difference unless the CEO starts attacking the Lock-ins that are keeping Kraft results below average.

Giving Competitors Their White Space

A few weeks ago this blog talked about the mistake Ford (see chart here) was making by selling off its most profitable group (Jaguar and Land Rover) in order to generate cash to Defend & Extend the broken Success Formula in traditional Ford business.  Ford is selling it’s White Space for cash to defend in its old business.  Just the opposite action Ford should take to turn itself around.

And one very savvy competitor has seen the opportunity.  Tata Group of India is not well known outside its home country (see website for Tata here).  It’s best known business is TCS (Tata Consultancy Services) which provides IT services globally.  But inside India Tata is known for everything from electricity generation to automobile manufacturing.  While Tata makes a complete line of vehicles, from large trucks to very small cars, in India (see website here) these are not known outside it’s domestic marketplace.  The company has recently made a splash by developing a quality automobile that it will sell for only $2,000, and potentially taking this new vehicle global (see article here.) 

While Tata Motors is not yet regarded on the world stage, the company is very serious about learning how to compete.  And the commonly held view is that Tata should produce a cheap car, which is not expected to be very good, and eventually try to migrate up market.  This slow approach is what the Japanese auto companies did, and more recently the Korean auto competitors.  But Tata Group is very astute.  And they recognized an opportunity to take a very different approach.

It has been reported that Tata is considering buying Jaguar and Land Rover (see article here.)  And this sort of Phoenix Principle thinking is why Tata has become a very successful, high growth and extremely profitable company.  This acquisition would give Tata a fast growing and very profitable auto company operating across the globe.  Tata already knows how to make inexpensive high volume automobiles.  These companies would give Tata global market access, and two very positively positioned brands.  Tata could then migrate its business toward the global marketplace, learning what will work from its acquisition, while developing new skills and capabilities in its very large, domestic business.  These acquisitions will provide the White Space that can help Tata Motors continue its rapid growth by developing a new Success Formula which can meet future market needs and help Tata become a world -class competitor.

Ford should have migrated its Success Formula forward with the White Space it has in its premier auto gruop.  By selling these businesses it effectively hands over its White Space, probably its most valuable assets, to an emerging competitor very willing, eager and capable of learning from these businesses to accelerate its growth.  In effect, Ford will create a new global competitor that may well help accelerate the demise of Ford itself.

Tata has been brillliant in its efforts to expand its information services business globally.  It is one of the world’s largest suppliers.  And while TCS results are not reported, it is well known in the industry that TCS’s performance is right up there with Infosys (see chart here) – the fastest growing and most profitable competitor on earth.  Now, Tata is looking to move forward similarly with its auto business.  And Ford is handing the knowledge keys to Tata for some money to short-term protect its badly outdated traditional business.  When the fox comes home to eat the eggs, Ford will only have itself to blame.

Stuck in the Swamp

Thursday of last week Dell (see chart here) announced that it would be restating four YEARS of previous accounts because the numbers had been manipulated at the request of senior executives.  The company admitted that account balances were reviewed by senior exexcutives with the goal of seeking adjustments to meet quarterly objectives.  The Dell CFO said that the company had found evidence of fraud in revenue transactions that would have to be completely redone.  (see article here)

This shows the power of Lock-in when an organization finds itself stuck in the lifecycle Swamp.  The business is Locked-in to its Success Formula, but a market shift causes the results to no longer be as good as they used to be.  Although the overall market continues to grow, the company doesn’t do as well.  From the prosperity of the Rapids leaders find themselves fighting to find faster water as growth, for them, slows.  And in most companies, Dell being stereotypical, the answer is to try working harder, doing more, and seeking to be somehow cheaper in order to save the poorly performing Success Formula.  When the results just don’t meet expectations, huge pressure is felt to Defend the Lock-ins & Extend the Success Formula.  And, in too many cases, under great pressure to perform executives will resort to financial machinations.  Sometimes these accounting tricks are completely legal.  But, sometimes pressure causes leaders  to falsify records in order to preserve the Success Formula.

As we saw during the infamous trials at WorldCom and Enron, (and more recently Tyco and Conrad Black) leaders vocally proclaim all innocence.  They become so blinded by their Lock-in, and the need to protect the Success Formula which previously served them and investors so well, that they slowly inch toward taking more dangerous acts.  When they start realizing they cannot meet objectives simply by operating the Success Formula, they look for more creative methods.

While some few execs will likely get blamed for this 4-year fiasco, in reality Michael Dell and the existing executives are equally to blameThey remained so Locked-in and unwilling to consider modifying the Success Formula that they created the environment which bred this problem.  Dell has never maintained White Space, nor has it ever tried to migrate to new solutions for market Challenges.  Dell kept pressuring management to do more, better, faster, cheaper.  And with that approach he created a no-win environment for divisional presidents and vice-presidents.  They didn’t have the option of using White Space to find a better solution, and with that avenue cut off they either fell on the sword of failure or they had to find some way to keep the emporer feeling he was wearing beautiful clothing.

I blogged months ago that Dell was stuck in the Swamp.  Now we know it is.  A 4-year (I still can’t believe it) ongoing accounting falsification goes to show just how deeply the company is stuck.  It takes a significant commitment to Lock-in to overlook something being wrong for that long.  And Dell’s current answer is that the errors were not really significant.  Give me a break – any time someone can get away with chicanery for 4 years it’s a significant problem.  And just by taking that point of view Dell reinforces its intent to remain Locked-in and stuck in the swamp.  The company still shows absolutely no indication it will ever set up some White Space to evolve forward to a better competitive Success Formula.

Once stuck in the Swamp fewer than 7% of companies ever get out alive.  Most fight off the aligators and mosquitos only so long before being pulled into the Whirlpool of failure.  Dell looks to be far too deep in the Swamp to ever get out.  And that’s too bad for a lot of suppliers, employees, customers and investors.

Making Excuses

So, has the American consumer quitting its spending, or are some retailers running weak Success Formulas?  That’s really an important question to answer when assessing management at Wal-Mart [see chart here].

Today Wal-Mart missed its earnings forecast (again) [see article here.]  After sorting through all the financial machinations from previous year divestiture charges, this year’s tax adjustments, etc. this most recent quarter had earnings per share exactly equal to last year.  Does anyone not think this number was manipulated to be sure it wasn’t worse by 1 cent?  Wal-Mart blamed its problems on the fallback in consumer spending.  Of course, Wal-Mart’s primary customrs have long spent 100% of their bi-weekly pay, so what is supposedly different now?  Are we to presume these lower-income folks are saving more now?  As their real estate prices and saving rates are falling? 

Interestingly, stock market analysts built on the Wal-Mart announcement to beat up the entire Dow Jones Industrial Average [see article here.]  Analysts at Wall Street firms like Jefferies & Company said that if Wal-Mart is doing badly, it must mean that consumer’s are spending, and going to spend, less.  The assumption in this logic is that Wal-Mart is running a good Success Formula allowing its results to be a proxy for all consumer spending.  To accept this, investors have to believe that Wal-Mart’s Success Formula is meeting customers needs so well that it would not be possible to serve customers and get a better performance than Wal-Mart.

In reality, the Wal-Mart Success Formula is seriously out of step with consumer needsSheer size does not make Wal-Mart a proxy, because once Wal-Mart’s Success Formula misses serving customer needs consumers keep spending – just somewhere else.  Sears Holdings has been missing targets for a long time, but no market analyst says the misses at Sears and KMart are not considered market barometers because market analysts know the Success Formulas there are problematic. 

The DJIA has seen higher volatility lately (see chart here).  And it is off of its recent highs.  Is the cause weak consumer spending?  Certainly no one focused on consumer weakness as the cause the last two weeks.  But Wal-Mart saw this market destabilization as an opportunity to make an excuse for its poor performance.  And via size, some important people are buying that excuse.  But the reality behind Wal-Mart’s poor performance has nothing to do with the U.S. economy, aggregate spending patterns by consumers or even changes in the money supply affecting interest rates.  The problem at Wal-Mart is Lock-in to an outdated and poorly performing Success Formula.  And everything else is just making excuses for not using White Space to solve this problem

Double up – then out?

The headline in the business section of The Chicago Tribune screamed "United Doubles Up On Profit" (see article here).  You would think United airlines (see chart here) was a great story of turnaround success.  After all, the airline only returned out of bankruptcy about 18 months ago.  And the stock has doubled from its 12 month lows.  But is all well at UAL?

When we read the article we learn that profits are up largely due to United’s ongoing cost cutting programs.  They keep beating up on employees to do more work for less money.  And United used bankruptcy to strip down much of its pension payouts, further giving to employees (past and present) on the chin.  United didn’t improve it’s performance with customers or improve its productivity and thereby improve profits.  It just spent less.

Closely tied to United’s long-term profits is its charges for airplanes.  And a different article (see article here), which preceded the earnings announcement by 3 days, stated that United was falling behind on its new airplane orders.  United has stopped buying replacement planes, and that has helped the company lower its expenses.  In other words, United is squeezing down the company to be smaller, and not reinvesting even for maintenance, much less growth.  In fact, according to the article, United is so far behind on placing orders for new planes the company is at jeopardy of being able to get any replacement aircraft to keep its fleet in the air!  The aircraft manufacturying industry capacity is sold out for several years into the future, and United isn’t on the list to get any new equipment.

So while United is cheering about its LAST quarter, its FUTURE prospects look bleak.  UAL has literally traded its future for today.  Management is de-investing in order to produce current profits, while simultaneously asking employees to sacrifice in order to keep the company alive.  This is the ultimate in Defend & Extend Management, where the leadership gives up the future, and gives up its employees future, in order to defend its own decisions and actions.  The United leadership team is so Locked-in to trying to present its outdated Success Formaul as capable that it is killing the company in its effort to present immediate profits.

Investors should not cheer this latest profit news.  Rather, they should recognize that United has probably turned the corner from the Swamp into the Whirlpool.  Without the wherewithal to purchase more airplanes, in the future there will be no airline.  No matter what last quarter’s profits were. 

If at first you don’t succeed …..

Wal-Mart has been stumped in finding a growth path for several years (see chart here).  Once one of America’s fastests growing companies, Wal-Mart now trails Target, Kohl’s and JCPenney’s growth rates – and profit margins.  Dropping prices only went so far with shoppers in a highly competitive retail marketplace – as merchandise selection, store ambiance and store personnel also contribute to the selection of where to spend our money.

Nonetheless, Wal-mart keeps plugging away at doing the same old thing.  Never one to recognize a Challenge to its out of date Success Formula, Wal-Mart maintains its Lock-in to "low price" as the only tool for competition.  They demonstrated that they would even fire any executive with the nerve to try changing the merchandise mix when they publicly humiliated the last VP of Marketing while giving her the heave-ho.  Last Christmas they tried cutting prices to drive revenue, only to be met with yawns by shoppers. 

So, what is Wal-Mart doing now?  According to CNNMoney.com (see article here), they are….. take a guess…… cutting prices (cymbal crash heard in the distance).  Another 16,000 items are intended to see the scalpel applied, with even deeper discounting than in the previous holiday season.  We know for sure that will cut further into margins.  Whether it will drive same store sales growth….. well….. it hasn’t worked for the last 6 years.

A slave to its Lock-in Wal-Mart follows the adage "if at first (or second, or 65th time) you don’t succeed, try, try again."  But successful businesses know that in a dynamic marketplace that strategy is death.  The better phrase would be "If at first you don’t succeed, learn something from what you did and try a different tack."  But that would require Wal-Mart be willing to Disrupt itself and use White Space to find new solutions.  And that seems to be the one thing Wal-Mart’s leaders are completely unwilling to consider.

Business Myths

Readers of this blog know I am no fan of Sears Holdings.  Bringing together Mr. Lampert’s Lock-in to private equity cost cutting behavior with Sears’ out of date Success Formula was like finding out you have cancer shortly after suffering a heart attack.  One very sick situation.

For months investors played along with Mr. Lampert’s story that he would somehow save his way to prosperity for investors.  But now, after 6 years of declining revenue, and a recent report that same-store-sales are down for the second consecutive quarter (see article here), the company equity value is down almost 25% from it’s April peak (see chart here).  True to form, Mr. Lampert has proposed propping up the stock price by increasing the share buyback.  At the end of the day, this financial machination will leave Sears with only one store and only 1 share of stock, but somehow Mr. Lampert indicates magic comes from this plan.

Mr. Lampert tapped into a long-held business myth.  Even though we see businesses fail every year, most of us do not really think the companies we work for, or invest in, will fail,  We adopt old-fashioned notions of business lifecycles that assert "mature" companies should accept a low growth rate, and maximize profits instead of revenues.  This Myth of Perpetuity allows people investing in, selling to, or working for even failing companies to have faith – long after such faith is poorly placed. 

The reality is that businesses either grow or die.  Businesses exist in a competitive marketplace.  If they don’t grow, they get clobbered by more successful competitors.  You aren’t allowed to stand still, because that makes you food for the aggressive competitor running hard to succeed.  Mr. Lampert acted as if Sears could stop growing and "milk" the business.  What he ignored was the fact that the lions were watching, and while he’s trying to "milk" Sears of cash Target, Kohl’s, JC Penney, Lowe’s and even Home Depot have eyeballed this "cash cow" and decided to simply kill it.  They don’t see any reason to allow Mr. Lampert the time to cut costs slowly and generate cash.  Not when they want those customers, the revenue and the profits they can make from increased sales — something Sears can’t produce because it’s Success Formula is so out of date.

It was clear 2 years ago that Sears was unable to succeed.  Now it has hit a growth stall, and statistically it has only a 7% chance of ever again growing even 2%.  Those investors that believed in Mr. Lampert believed in myth.  Not just the myth of his heroic skills, but in the Myth of Perpetuity — because they would not accept that the venerable Sears company was heading straight into the Whirlpool.