You never know when interviewed exactly what the writer is looking for, what the article is, or how your comments will be used. But I was delighted to be interviewed by the acclaimed weekly newspaper Investor's Business Daily a couple of weeks ago. (The article can be found on Yahoo! business here.)
"Get Through It With Grit – by Sonja Carberry
Pust the envelope. Adam Hartung, author of "Create Marketplace Disruption," points out that winning companies aren't afraid to shake things up, especially during a downcycle. He said Cisco — instead of aiming to sell more products — has the "Disruptive" goal of making its offerings obsolete by creating new solutions. "This kind of approach keeps you from riding the tail (of a trend) too long."
Tap rabble-rousers. Hartung cited Apple's CEO as a prime example. "Steve Jobs is a very dsruptive kind of guy," Hartung said. So much so, Apple and Jobs parted ways in 1985. When Jobs was coaxed back to Apple 15 years later, he championed such out-there ideas as the now-mainstream iPod."
What's great in this article is some information from the Managing Director of one of the world's top management consulting companies, Bain & Company. Steve Ellis divulged from a recent Bain study that 24% more firms rose from the bottom to the top of their industries during the 2001 receission than the following sunnier economic period.
What great support for the fact that when markets shift the opportunity is created for changing competitive position. Those companies that build detailed future scenarios, obsess about competitors, Disrupt their internal Lock-ins and implement White Space can come out big winners during market shifts. So if you're a leader, now's a good time to be more Steve Jobs like and not fear Disruption. It's time to push your company to the top by taking advantage of competitor Lock-ins!!