Adam HartungEven the best businesses can fail. Kodak, Hostess and Circuit City were all once market leaders but eventually bankruptcies. Their products became dated, customers stopped caring and soon the former market giants were irrelevant. Why? Because they refused to change.

Excelling at what you want to do doesn’t create business success – instead figure out what people want to buy. Your organization must either adapt with market trends and let go of old business strategies or disappear like Polaroid. What made your company successful five years ago most likely won’t produce the same results today and certainly won’t in five years.

But even when you’re willing to change, how do you decide what to do next?

Winning means thinking and acting outside the box. Adam Hartung’s more than 20 year track record developing and implementing strategies to take advantage of emerging trends has shown companies like Eaton, Hyatt and Integrys Energy how to unleash business growth through innovation. When new competitors and market shifting trends threaten your core business, Adam will show you how to be an industry leader by not asking customers what they want and instead giving them what they need.

Adam’s Background

Adam’s remarkably consistent track record is built on applying his two proprietary frameworks for predicting business success; The Phoenix Principle and the Status Quo Risk Management Playbook. His keynote presentations and workshops make trends clear and help audiences chart a successful course to a more profitable future in our fast changing world.

Adam has been the No. 1 Leadership columnist for Forbes.com since 2009, written a quarterly column for CIO Magazine since 2010 and been a contributing editor for the International Journal of Innovation Science since its founding in 2008. His columns have boldly predicted highly unexpected declines for market leaders such as Tribune, Sears, and Research in Motion years before anyone else.

For two decades, Adam’s accurate forecasts about market shifting trends and his predictions for industry leading corporations has made him a frequent press interviewee regarding Apple, Microsoft, HP and other tech companies, as well as the automobile, media and retail industries. His insight to business growth and overcoming organizational obstacles have been featured in Inc, Adweek, Washington Times and on BBC television.

Since 2004, Adam has been CEO and Managing Partner of Spark Partners, a strategy and transformation consultancy. In 2010, Adam became the founding CEO of Soparfilm Energy, a corporation that invested early in fracking for oil and gas production. Additionally, Adam has been on the Board of Directors at several successful privately held companies, including Crosfield Electronics and Benchmark Technologies in the U.K., Biometric Access Corp. and Apex Interactive and in the U.S.  Adam provides board advisory services and is a certified Fellow in the National Association of Corporate Directors (NACD) where he is a regular speaker on risk management.

Adam was formerly an executive with PepsiCo and DuPont and is a Boston Consulting Group alumni. Adam received his MBA from the Harvard Business School with Distinction.  He now travels the globe giving keynotes and leading risk management workshops sharing his insights to how companies and executives can succeed.

Adam's book reveals the truth about how to use strategy to outpace the competition.
Create Marketplace Disruption book
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