Training
Workshop Title: Beyond Product Innovation
When thinking about innovation most people imagine a product – like an iPod, or post-it-notes. But what made those products successful was the organization’s ability to adopt the new product (or service) and drive revenue generation – despite a lack of experience with the product, market, technology or customers.
This workshop is designed to assess market trends, then select one high opportunity product or service that will support this trend. Teams then identify what barriers, or Lock-ins – both internal and external – will inhibit implementing this new innovation.
Workshop Activities
- Pinpoint one key market trend and link to a product or service
- Understand impact of this product or trend on competitors
- List the market shift that you will create with this new product or service
- Outline permissions required to take this to market
- Format an opportunity matrix to help modify the resource allocation process
- Map out your internal disruption to overcome Lock-in
Minimum Length
2 Days
Delivery Options
Whether you have a small team of key senior executives or a large departmental group we can facilitate this training program in four ways:
- Adam Hartung and team facilitate
- Trained facilitator delivers onsite at your location or conference location
- Train-the-trainer
- Self-guided workshop materials including video, worksheets, posters online tools
Target Audience
- Senior Staff
- Senior Business Development Managers
- Product Managers
- Engineering
- Senior Sales Director
