Training
Workshop Title: Competitor Analysis
Are you constantly trying to out-maneuver the competition but realize it’s an endless battle? Do you know who all of your competitors are – including fringe competitors who may take you by surprise?
This workshop will help your team grasp a better understanding of why you should really pay attention to competitors and how to manage their lock-ins so you can gain an edge on the market. The goal of this workshop will be to uncover how to position your products and services in a way that gains a competitive advantage with existing and new customers.
Workshop Activities
- Brief look at market shifts
- Map competitors against market shift
- Find your customers Lock-Ins
- Identify one to two strategic moves against competitors that will provide higher rate of return
Minimum Length
1/2 – 2 Days
Delivery Options
Whether you have a small team of key senior executives or a large departmental group we can facilitate this training program in four ways:
- Adam Hartung and team facilitate
- Trained facilitator delivers onsite at your location or conference location
- Train-the-trainer
- Self-guided workshop materials including video, worksheets, posters, online tools
Target Audience
- Senior Staff
- Senior Business Development Managers
- Product Managers
- Senior Sales Director
