Old White Men and changes at GM

Great blog today at MidasNation.com.  Rob Slee is a book author and blogger focused on privately held companies.  And today he took on "Old White Men" – or OWM – in his blog "Why 60 Year Old White Men are Killing America."  Telling the story about how GM management drove the profits out of suppliers while bankrupting the company, he contrasted GM's behavior with the Japanese run firms in America who partnered with suppliers to make a better product customers more highly valued.  We know who ended up with the profitable approach.

Similar to Defend & Extend management, Mr. Slee talks about "past as predicate" as he discusses older managers who keep doing what they always did, even though results keep worsening.  And how "command and control" hierarchies sucked the value out of the traditional Big 3 automakers.  His views about how OWM leaders expect a "return to the norm," creating a recipe for disaster in an ever changing world increasingly producing black swans.  His stories are an action call for all leaders to change their behavior.

According to Marketwatch.com today, "GM Hires Microsoft Exec Liddell as CFO."  Is this good, or just more OWM?  According to BusinessWeek, Mr. Liddell is 50 – which makes him 10 years shy of the minimum 60 Mr. Slee denotes for OWM.  More disconcerting was the final paragraph of his bio at Microsoft.com which claims Mr. Liddell "has completed a number of triathlons, including an Ironman and also enjoys rugby, yoga, golf and tennis."  Pretty seriously testosterone laden language – and appealing primarily to OWM types.  Like his new boss, the retired Southwestern Bell Chairman, now running GM.

Triathlon and rugby often have a way of making people Lock-in on the values of persistence, hard work and sacrifice.  Jim Collins is a rather famous triathlete who loves Lock-in.  Creativity and innovation are rarely the stuff of winners in those sports.  Of course, competing in a global marketplace with fast changing competitors who defy all rules is a far cry from any sport.  Sport analogies are usually more harmful than good in today's global marketplace, where adaptability is worth more than repetitive behavior seeking scale. 

Mr. Liddell's last boss, Steve Ballmer, is one of the 10 most Locked-in CEOs in corporate America.  Not a great mentoring for open-mindedness.  And during Mr. Liddell's 4.5 year career at Microsoft the company's big launches were the me-too, and underwhelmingly exciting, Vista and System 7 products.  Mr. Liddell didn't seem to push the innovation engine much in Seattle. 

From appearances it would seem likely he'll focus on cost reductions pretty hard — something unlikely to make GM a success.  GM doesn't need to launch it's own version of Vista.  GM doesn't need a tough guy to whack the chicken coop hoping to get more eggs – instead just making the hens all upset.  GM needs significant Disruption – attacks on its Success Formula – with a revitalization of new product development and technology application.  GM needs an entirely new Success Formula, not just a better Defended and Extended one.

Keep your eyes on Mr. Liddell.  Perhaps he'll surprise us.  Look for Disruptions and White Space.  It doesn't seem to be Mr. Liddell's nature.  But watch.  Until then, there's no sign yet that GM is taking the right actions to make itself a vital competitor against Hyundai, Kia, Tata Motors, Honda and Toyota.

If at first you don’t fail, try, try again – General Motors (GM)

"Henderson Never Fit In At GM Helm" is the Detroit Free Press headline.  Imagine that – the CEO of GM has been asked to leave Industry sales are down about 24%, and GM is down 32%.  Meanwhile, Mr. Henderson had proposed selling 4 divisions (Saab, Opel, Hummer and Saturn) – which were the most interesting divisions in the company – and none of those deals have closed.  In fact, 3 have fallen apart completely.  Only the Hummer sale to a Chinese firm is potentially going to happen.  In fact, it's hard to find anything good that's happened at GM since Mr. Henderson took over.  Including closing Pontiac.

When the government invested in GM this year the existing Chairman/CEO, Rick Waggoner, was forced to resign.  Imagine that, after puting several bilion in a company the investor's transition team replaced the CEO who got the company into bankruptcy, almost out of cash, with no plan for recovery.  Also, the Board, which had allowed GM to get into such a mess without even raising tough questions, was replaced.  All seems remarkably sensible given the sorry state of the company.

The goverment led transition team, which rocketed GM through bankruptcy, cleaned the ceiling, but then selected Mr. Waggoner's hand-picked successor (Mr. Henderson) to replace him.  The claim was they'd need 6 months to search for somebody new and didn't want to take the time.  And they put in a lifetime monopolist, Mr. Whiteacre of AT&T, as Chairman. And a 40+ year industry veteran was made head of marketing (Mr. Lutz.)  And a 40+ year company employee was kept as CFO.  And we're supposed to be surprised that things aren't going well? 

The Chairman and replacement CEO says of the company says "Whiteacre: GM On the Right Path," also in the Detroit Free Press.  But do you believe himWhat does he know about competing successfully against intense foreign led competitors who move fast?  The AT&T that trained him early in his career failed horribly, never succeeding in any market outside the U.S. and getting cleaned by offshore competitors in hardware and mobile telephony.  And as head of Southwestern Bell, all he did was rebuild the old "Bell system" of land-line companies – without effectively taking a leading position in any new telephony businessOr any other business.  Broadband, mobile phones, digital television – can you think of any market where today's AT&T is a technology, product development, innovation or other market leader?  He may have bought up a bunch of the old spun out businesses, but those are on their last legs as people give up land lines and transition to a different sort of connected future.

What's surprising is that GM isn't doing worse.  But it's unlikely Mr. Whiteacre, or Mr. Henderson's replacement, will do much better.  Several candidates are from inside GM – all with the same Lock-ins that allowed Messrs. Waggoner, Henderson and Lutz to perform so abysmally – despite incredible pay packages for many years.  In "Selling GM's CEO Job to be Tough Task" (Detroit Free Press) headhunters claim that the industry is so complex they'll have a hard time finding someone talented who will work for the pay.  Balderdash.  That's only true because they are so Locked-in to traditional thinking about who should lead GM that they keep trying to recycle already overpaid CEOs who have done little for shareholders.  That's not what's needed at GM.

Give us a break.  Who would want an industry veteran in the job at all?  And why would a recruiter hunt for somebody with a lot of industrial-era Lock-ins.  GM's investors (that's the citizens of the USA and Canada,) employees and vendors need somebody who's ready to move beyond the old industry and company Success Formulas and do something very different.  Willing to develop entirely new scenarios of the future which alter the competitive playing field and then Disrupt the organization in order to start doing new things.  Before Tata Motors and China's Chery auto join the other companies ready to put GM into the grave.

It's amazing how "inside the box" the people who are leading GM, and advising the company, remain.  Why not try to recruit somebody from Tesla to take over?  The long-delayed electric Chevy Volt might well get to market faster – and in a more desirable form – if that were to happen.  Or how about an heir apparent at fast growing Cisco Systems?  Those people know how to pay attention to the market and move quickly to give customers what they need – profitably.  

Turning around GM requires leadership that will change the Success Formula.  Not try to Defend it, or Extend it with slowly evolving variations and minimal change.  The whole house needs to be cleaned.  The investor representatives who led the transition pulled up short of finishing their job.  Only by bringing in new managers who are willing to see a very different future, unbounded by the GM legacy, can GM's competitive position be changed – and if GM tries to keep competing the way it has Toyota, Honda, Hyundai, Kia, Tata Motors, et. all will eat GM's dinner.  And only by Disrupting the old Lock-ins, using White Space teams to develop new solutions, can GM regain viability.

Don’t wait too long – Huffington Post, GM, Chrysler, Ford, Hyundai, Honda, Toyota

"Huffington Says Her Site Is Close To Making Money" is the video headline at Marketwatch.com.  For years this blog has chastised traditional news publishers for trying to Defend & Extend their traditional business, when the market has shifted on-line —- both for readers and advertisers.  Of course, the newspaper companies counter this argument by saying that they can't make any money on-line.  They have to defend their traditional business – even from web competitors.

When shifts happen it's best to get started experimenting and migrating early.  You may hate the political bent of HuffingtonPost.com, but that it's near making money shows that the model can work.  Just differently than a newspaper or magazine.  Unfortunately, most traditional media have been too busy trying to fend off the web to learn anything.  For example, Tribune Corporation has long owned equity stakes in CareerBuilder.com and Cars.com as well as FoodChannel.com.  But the company refused to learn from these ventures and migrate toward a different Success Formula.

Now it's too late for these traditional companies.  You may think that if HuffingtonPost.com is still not quite profitable there's still time to compete.  But reality is that Ms. Huffington's organization has been experimenting and learning and creating this Success Formula for 4 years.  That kind of learning you can't pick up overnight.  You have to participate in the marketplace, then make what you learn (good and bad) available for everyone to see.  Then you have to discuss what you've learned openly so the organization can become knowledgable about what works and migrate toward a new Success Formula in which they have confidence.  And that's why most companies react to market switches way too late.  They think they can jump in at the last minute.  But by then the HuffingtonPost.coms and Marketwatch.coms and MediaPost.coms have already learned how to succeed at this business, developed a subscriber base and created a viable ad sales program.

Take for example "Clunkers Program Boosts Ford, But Not GM, Chrysler" as headlined on Marketwatch.com.  Now that the results are in from the government stimulated "clunkers" program, we know that the market has shifted away from GM and Chrysler.  Year-over-year, Hyundai sales were up 47%, Honda up 9%, Toyota up 6.4%Ford scored big with sales up 17%.  But GM sales were down over 20%, and Chrysler sales fell 15%.  We can see from this data that people were ready to buy cars, given a boost.   While the overall market was up, we can see that it has shifted to a new batch of competitorsGM and Chrysler simply weren't prepared to compete – and it's doubtful they ever will be.  They've missed the market shift, and now they don't have the R&D, products, distribution, marketing, etc. to remain competitive with companies that are seeing volumes and revenues rise.

Of course, every company has the opportunity to shift with markets – or be crushed by changes.  The latest economic reports show that too many American businesses, like GM and Chrysler, are waiting to be crushed.  "US productivity rises at fastest pace in nearly 6 years, while labor costs plunge in spring" is the ChicagoTribune.com headline.  This is bad news for those thinking an economic upturn will save them.

When an economy grows productivity improvements are good.  Imagine you sell 100 items.  You have 100 employees.  Productivity is 1.  A growing economy allows you to sell 105, your employment remains the same, and productivity jumped 5%.  Lots of winners – between the employees (more pay or bonus), the customers (possibly lower prices down the road based on rising volume), for investors (more profits)  and for suppliers (more volume and less pressure on prices.)  Let's say the economy slackens – like 2009.  Volume drops to 90.  But through cost saving measures employment drops to 86.  Productivity just went up almost 5%!  But nobody won.  And that's what's happening today.  Labor rates keep dropping because there's more labor supply than product demand – and if businesses keep cutting costs we'll improve our productivity right up while the economy keeps going down.

Business leaders need to be more like Huffington Post, and less like GM.  To improve profits they need to recognize that markets have shifted, and move quickly to develop new Success Formulas which get them growing.  Trying to Defend & Extend the old business, like newspaper publishers, simply drives you toward bankruptcy.  Instead, it's time to Disrupt the status quo and create some White Space projects to learn what the market wants.  It's time to experiment and get the whole company involved in applying the collective brainpower to develop new a new Success Formula which gets you growing, making more money, and improving productivity for real!

Why Bankruptcies Don’t Work – Tribune Corporation and General Motors

"Tribune Company Profitability Continues to Deteriorate" is the Crain's headline.  Even though Tribune filed for bankruptcy several months ago, its sales, profits and cash flow have continued deteriorating.  The company is selling assets, like the Chicago Cubs, in order to raise cash.  But its media businesses, anchored by The Chicago Tribune, are a sinking ship which management has no idea how to plug.  While the judge can wipe out debt, he cannot get rid of the internet and competitors that are reshaping the business in which Tribune participates.  Bankruptcy doesn't "protect" the business, it merely delays what increasingly appears to be inevitable failure.

"GM Clears Key Hurdles to Bankruptcy Exit" is the BusinessWeek headline.  In record time a judge has decided to let GM shift all its assets and employees into a "new" GM, leaving all the bondholders, employee contracts and lawsuits in the "old" GM.  This will wipe out all the debt, obligations and lawsuits GM has complained about so vociferously.  But it won't wipe out lower cost competitors like Kia, Hyuandai or Tata Motors.  And it won't wipe out competitors with newer technology and faster product development cycles like Toyota or Honda.  GM will still have to compete – but it has no real plan for overcoming competitive weaknesses in almost all aspects of the business.

It was 30 years ago when I first head the term "strategic bankruptcy."  The idea was that a business could hide behind bankruptcy protection to fix some minor problem, and a clever management could thereby "save" a distressed business.  But this is a wholly misapplied way to think about bankruptcy.  In reality, bankruptcy is just another financial machination intended to allow Locked-in existing management to Defend & Extend a poorly performing Success FormulaBankruptcy addresses a symptom of the weak business – debts and obligations – but does not address what's really wronga business model out of step with a shifted marketplace.

The people running GM are the same people that got it into so much trouble.  The decision-making processes, product development processes, marketing approaches are all still Locked-in and the sameGM hasn't been Disrupted any more than Tribune company has.  Quite to the contrary, instead of being Disrupted bankruptcy preserves most of the Locked-in status quo and breathes new life into it by eliminating the symptoms of a very diseased Success Formula.  Meanwhile, White Space is obliterated as the reorganized company kills everything that smacks of doing anything new in a cost-cutting mania intended to further preserve the old Success Formula. 

Everyone in the bankruptcy process talks about "lowering cost" as the way to save the business.  When in fact the bankrupt business is so out of step with the market that lowering costs has only a minor impact on competititveness.  Just look at the perennial bankruptcy filers – United Airlines, American Airlines and their brethren.  Bankruptcy has never allowed them to be more competitive with much more profitable competitors like Southwest.  Even after 2 or 3 trips through the overhaul process.

Bankruptcy does not bode well for any organization.  It's a step on the road to either having your assets acquired by someone who's better market aligned, or failure.  Those who think Tribune will emerge a strong media competitor are ignoring the lack of investment in internet development now happening – while Huffington Post et.al. are growing every week.  Those who think the "new" GM will be a strong auto company are ignoring the market shifts that threw GM to the brink of failure over the last year.  Both companies are still Defending & Extending the past in a greatly shifted world – and nobody can succeed following that formula.

Don't forget to download the ebook "The Fall of GM:  What Went Wrong and How To Avoid Its Mistakes" for a primer on how to keep your business out of bankruptcy court during these market shifts.