Since 2009, Adam has been the
No. 1 Leadership columnist on Forbes.com
Adam’s weekly posts have boldly and correctly predicted the future of companies such as Sears, RIM and Microsoft. Covering all industries from small businesses to large corporations, follow Adam on Forbes and gain insight to the latest market trends.
Latest Forbes Posts
- Apple: The Sustaining Innovation March, Or What A Defend And Extend Strategy Looks Like
- Facebook's Surge, Apple's Slide And Chipotle's Stall -- It's All About Growth
- Can Netflix Double-Pivot To Be A Media Game Changer?
- Are PCs Irrelevant? PC Sales In Q1 Drop More Than 10% -- Are You Surprised? Do You Care?
- Tesla Model 3: This Is What A 'Game Changer' Looks Like
Create Marketplace Disruption: How to Stay Ahead of the Competition
By Adam Hartung, July 2008, FT Press
Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond…eventually. They survive, but they see their profits squeezed and their growth flattened. Then there are the long-term winners; companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies by creating lasting growth and profits.
Adam’s book reveals why so many companies behave in ways that are utterly incompatible with long-term success, and why even “good to great” companies are struggling for air. Adam demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete and create the White Space needed to invent your own new formulas for success.
What you will learn:
Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that can be reproduced over and over again. By reading this book, you will discover:
- How we get into business trouble, and how to get out of it: The myth of perpetuity and the dark side of success.
- That reinventing success means no more Defend and Extend: How to create your new Success Formulas and stay competitively advantaged.
- Why “thinking outside the box” doesn’t work: First, get outside the box – then, think!
- How to maintain “The Phoenix Principle” for long-term success: Practicing Disruption until it comes naturally.
CIO Magazine and International Journal of Innovation Science
Newsletter: July 16Posted: July 8, 2016
Over 17 million people tuned in to the national fireworks broadcasts, and millions more watched locally broadcast displays as well. Advertisers have capitalized on this growing audience. Why are more people watching these shows? What happened to the picnic blanket and the concussion of loud shells? In a word: Trends. Viewers want to be entertained. Adding entertainment and celebrities along with dramatic camera work captured those who like the event, but don’t like the hassles.
Wants plus Trends equals Wishes- the recipe for growth!
Newsletter: June 2016Posted: June 7, 2016
Why do most companies spend all their resources on projects that support the current, internal company status quo? Why is 85% of corporate public information focused on the past? After all, isn’t it most important to project what will happen…in the future? Trends matter.READ MORE
Newsletter: May 2016Posted: May 10, 2016
Cosmic cataclysm, Jurassic Park, rain drops, Tesla. SAT question? No, they all involve ripples or waves in a medium which are like trends in a market. Where trends meet can be great opportunity or great risk for a business. Will you take full advantage of trends in your industry?READ MORE
Newsletter: April 2016Posted: April 8, 2016
How does your company manage risk?
Companies prepare for the most visible risks, such as in-kind competition, supplier failures or regulatory change. They build “moats” around the core business up and down the value chain.
Risk management has been focused on defending the status quo – not anticipating change. But moats and walls were defeated by innovative competitors that created new attacks that made the risk management defenses obsolete.
By planning only on traditional threats, companies spend far too much time, and money, improving their “moats” or “walls.”
Is your company reluctant to consider marketplace innovations as real threats?READ MORE
Newsletter: March 2016Posted: March 11, 2016
An analysis of the subtle features behind a surface trend, or event, often shows they are born from changes in underlying conditions. Most of an iceberg is below the surface. Here are two examples of surface events and understanding how they can be analyzed to expose underlying trends: Walmart and Yahoo examples. Also, and interview on the demise of Sears.READ MORE
Newsletter: January 2016Posted: January 18, 2016
Given stock market events in December and January, many readers are confused about where they should invest – or if they should invest at all!… I helped explain the difference between indexes and “the market” and then suggested a way even the smallest investors could take advantage of indexes…READ MORE
Newsletter: December 2015Posted: January 5, 2016
Happy Holidays! Over the last few months I have had a number of international meetings in Hong Kong, Bali, Rome, Madrid and Marrakesh. Companies and associations in many countries have increased their focus on innovation in products, marketing and sales as a defense against marketplace disruptions. Senior execs recognize the need to identify and sidestep…READ MORE
Newsletter: November 2015Posted: December 17, 2015
Where have I been? For the last 2 years, I’ve been deeply involved with the National Association of Corporate Directors. After completing coursework on legal and strategic elements of public directorship, I achieved certification as an NACD Board Leadership Fellow. Also because“black hat” activities have reached into the corporate world, as a director, I needed…READ MORE
Download Adam’s Ebooks and Presentations
- Adam Hartung’s Investor Presentation (PPT)
- Adam Hartung’s Women’s Foodservice Forum Presentation (PPT)
- Adam Hartung’s Status Quo Risk Management Playbook (PDF)
- Adam Hartung’s Status Quo Risk Management Playbook- Assessing Risk (PDF)
- The Fall of GM: What Went Wrong and How to Avoid It’s Mistakes (PDF)