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Create Marketplace Disruption: How to Stay Ahead of the Competition
By Adam Hartung, July 2008, FT Press
Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond…eventually. They survive, but they see their profits squeezed and their growth flattened. Then there are the long-term winners; companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies by creating lasting growth and profits.
Adam’s book reveals why so many companies behave in ways that are utterly incompatible with long-term success, and why even “good to great” companies are struggling for air. Adam demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete and create the White Space needed to invent your own new formulas for success.
What you will learn:
Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that can be reproduced over and over again. By reading this book, you will discover:
- How we get into business trouble, and how to get out of it: The myth of perpetuity and the dark side of success.
- That reinventing success means no more Defend and Extend: How to create your new Success Formulas and stay competitively advantaged.
- Why “thinking outside the box” doesn’t work: First, get outside the box – then, think!
- How to maintain “The Phoenix Principle” for long-term success: Practicing Disruption until it comes naturally.