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Since 2009, Adam has been the


Adam’s weekly posts have boldly and correctly predicted the future of companies such as Sears, RIM, Microsoft, Tesla, Netflix, and Apple. Covering all industries from small businesses to large corporations, join the 11 million readers who follow Adam on Forbes and gain insight to the latest market trends.

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Create Marketplace Disruption: How to Stay Ahead of the Competition

By Adam Hartung, July 2008, FT Press

Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond…eventually. They survive, but they see their profits squeezed and their growth flattened. Then there are the long-term winners; companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies by creating lasting growth and profits.

Adam’s book reveals why so many companies behave in ways that are utterly incompatible with long-term success, and why even “good to great” companies are struggling for air. Adam demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete and create the White Space needed to invent your own new formulas for success.

What you will learn:

Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that can be reproduced over and over again. By reading this book, you will discover:

  • How we get into business trouble, and how to get out of it: The myth of perpetuity and the dark side of success.
  • That reinventing success means no more Defend and Extend: How to create your new Success Formulas and stay competitively advantaged.
  • Why “thinking outside the box” doesn’t work: First, get outside the box — then, think!
  • How to maintain “The Phoenix Principle” for long-term success: Practicing Disruption until it comes naturally.


Along with his Forbes column, Adam has written a quarterly Leadership column for CIO Magazine since 2010 and been a contributing editor for the International Journal of Innovation Science since its founding in 2008.


Adam writes a monthly newsletter, which you can view here, and subscribe to receive the newsletter in your email. To view all Newsletters in one page collection, click here.

September 2016

Kids going back to school, football season starting, the weather turning cooler – indicators that things are changing, and we have to prepare. This newsletter is all about predicting change, and preparing to pivot to meet those changes. Growing firms know that adapting – pivoting – is essential, and it always requires reading the trends and preparing to change.

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August 2016

August is beach season – you are probably on, near or thinking about relaxing on a beach! Well, to an innovation/disruption expert like me, beaches remind me of…white space! That’s the market which is beyond the “box” of the current success formula.

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July 2016

Did you sample the televised fireworks broadcasts on July 4th? Ratings confirmed that over 17 million people tuned in to the national broadcasts, and millions more watched locally broadcast displays as well. Advertisers have capitalized on this growing audience.
Why are more people watching these shows? What happened to the picnic blanket and the concussion of loud shells? In a word: Trends.

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June 2016

The Market Values Trends, Shouldn’t You?
Summer is here in the Northern Hemisphere, and it is time to get outside. And it is also time to take a new look at what’s going on outside your business.
Why do most companies spend all their resources on projects that support the current, internal company status quo? Why is 85% of corporate public information focused on the past? Why is past data scrutinized ad nauseum? Why does the planning process rely almost exclusively on past results? After all, isn’t it most important to project what will happen…in the future?

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May 2016

Cosmic cataclysm, Jurassic Park, rain drops, Tesla
No, this isn’t an SAT question, but what do they have in common? Ripples.
Ripples as in wavelets. Stock market theory for years has taught about ripples, waves and tides as an analogy for patterns in financial markets. The same idea can be extended to using trends as a way to anticipate business opportunities.

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Adam's book reveals the truth about how to use strategy to outpace the competition.
Create Marketplace Disruption book
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