Read the monthly newsletters from Adam Hartung here…

White Space Innovation on Demand

Progressive companies have reduced the risk of disruptive innovation by partnering with the increasing number of business incubators. What started as a way for local governments and universities to add jobs and technology has become a Win-Win collaboration between big business and government. Here’s how your company can jump in.

read more

Is Your Company more like Amazon or GE?

Amazon is to Innovation as GE is to…? Status Quo. The danger of all established companies is that they defend the existing “success formula” and extend the product line rather than innovate. This leads to the Whirlpool of decline from which few companies escape. You can avoid the trap.

read more

Getting More out of Less When Investing for Growth

“If you can measure it, you can manage it.” the old adage goes. Established firms are faced with a vicious cycle of Defending the formula that made the firm successful. Tracking resource allocation on new product innovation is the first step to break the cycle.

read more

Stop Throwing Your Company’s Resources Away

When is the last time your company took stock of its Innovation Resource Allocation? If it’s been a while, here is the potential problem making your company vulnerable to competition. Act now to re-direct your funding, assets and people toward innovation.

read more

Are You Lost in the Innovation Gap?

The newsletters of Adam Hartung. Keynote Speaker, Managing Partner, Author on Trends In the Wellspring of the product lifecycle river, organizations are creating innovations (see last month’s newsletter on the Lifecycle River here.) In the Rapids it’s all about...

read more

Fall Signals Changes- How will You React?

Market changes are not as obvious as Fall is on the calendar. This newsletter is all about predicting change, and preparing to pivot to meet those changes. Growing firms know that adapting – pivoting – is essential, and it always requires reading the trends and preparing to change.

read more

Summer is a Great Time to Plan White Space projects

August is beach season – you are probably on, near or thinking about relaxing on a beach! Well, to an innovation/disruption expert like me, beaches remind me of…white space! That’s the market which is beyond the “box” of the current success formula.

read more

Put some Fireworks in your Business Innovation!

Did you sample the televised fireworks broadcasts on July 4th? Ratings confirmed that over 17 million people tuned in to the national broadcasts, and millions more watched locally broadcast displays as well. Advertisers have capitalized on this growing audience.
Why are more people watching these shows? What happened to the picnic blanket and the concussion of loud shells? In a word: Trends.

read more
Adam's book reveals the truth about how to use strategy to outpace the competition.
Create Marketplace Disruption book
Follow Adam's coverage in the press and in other media.
Follow Adam's column in Forbes.