Create Marketplace Disruption:
How to stay ahead of the competition


Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond … eventually. They survive, but they see their profits squeezed, their growth flattened. Then there are the long-term winners; companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits.

This book reveals why so many companies behave in ways that are utterly incompatible with long-term success… and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success.

Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executive and strategies can reproduce over and over again for improved results.

How we got into the mess and how to get out of it
The myth of perpetuity and the dark side of success.

Reinventing success: no more Defend and Extend
Creating your new Success Formulas and keeping the competitively advantaged.

Why “thinking outside the box” doesn’t work
First, get outside the box. Then, think!

Maintaining “The Phoenix Principle” for long-term success
Practicing Disruption until comes naturally.


Book Reviews

Praise for Create Marketplace Disruption:
How to stay ahead of the competition


History of the Book

Twelve years in the making

As professional business consultant with almost 30 years experience, Adam Hartung is all too familiar with a common malady among today’s businesses. Regardless of how much the leaders and organizations are struggling to grow revenues and profits they cannot seem to break out of below-expectation performance. Even when hiring top advisors, consultants and employees, results do not respond as expected. They seem stuck, and unable to make changes which will lead to superb performance.

Why? This question which sparked a more than 12 year analysis to determine the root of—and the solution to—the problem. Geoffrey Moore encouraged Adam to put his findings into a book, which he now endorses on the cover. The principles now covered in Create Marketplace Disruption have been affirmed as “fresh and much needed” by Tom Peters, and “a revolutionary message” by Malcolm Gladwell. Bill Gates’ co-author, Collins Hemingway, considers Create Marketplace Disruption a must read, as he details in the Foreword.


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