Newsletter Archive

NEWSLETTER ARCHIVE

September 2016

Kids going back to school, football season starting, the weather turning cooler – indicators that things are changing, and we have to prepare. This newsletter is all about predicting change, and preparing to pivot to meet those changes. Growing firms know that adapting – pivoting – is essential, and it always requires reading the trends and preparing to change.

read more

August 2016

August is beach season – you are probably on, near or thinking about relaxing on a beach! Well, to an innovation/disruption expert like me, beaches remind me of…white space! That’s the market which is beyond the “box” of the current success formula.

read more

July 2016

Did you sample the televised fireworks broadcasts on July 4th? Ratings confirmed that over 17 million people tuned in to the national broadcasts, and millions more watched locally broadcast displays as well. Advertisers have capitalized on this growing audience.
Why are more people watching these shows? What happened to the picnic blanket and the concussion of loud shells? In a word: Trends.

read more

June 2016

The Market Values Trends, Shouldn’t You?
Summer is here in the Northern Hemisphere, and it is time to get outside. And it is also time to take a new look at what’s going on outside your business.
Why do most companies spend all their resources on projects that support the current, internal company status quo? Why is 85% of corporate public information focused on the past? Why is past data scrutinized ad nauseum? Why does the planning process rely almost exclusively on past results? After all, isn’t it most important to project what will happen…in the future?

read more

May 2016

Cosmic cataclysm, Jurassic Park, rain drops, Tesla
No, this isn’t an SAT question, but what do they have in common? Ripples.
Ripples as in wavelets. Stock market theory for years has taught about ripples, waves and tides as an analogy for patterns in financial markets. The same idea can be extended to using trends as a way to anticipate business opportunities.

read more

April 2016

How does your company manage risk?
Companies prepare for the most visible risks, such as in-kind competition, supplier failures or regulatory change. They build “moats” around the core business up and down the value chain. They buy suppliers, buy distributors, use industry standards to increase cost of entry, add new features and bundled pricing plans, influence favorable legislation – countless other techniques.

read more

March 2016

In the last newsletter, I talked about the importance of incorporating trends into business plans, organizations and innovation programs. An analysis of the subtle features behind a surface trend, or event, often shows they are born from changes in underlying conditions. Most of an iceberg is below the surface. Here are two examples of surface events and understanding how they can be analyzed to expose underlying trends:

read more

January 2016

Happy New Year! Here’s hoping you had a restful and pleasant holiday season, and you are recharged for completing the flurry of activity that typically begins every new year. What we once considered the safest of investments – real estate – did a 180 in the first decade of the 2000s. Bonds lost all value as interest rates fell to zero. And although the stock market climbed a world of worry from 2008 to 2014, 2015 ended negatively and 2016 started with the worst 4 day record in history! Given stock market events in December and January, many readers are confused about where they should invest – or if they should invest at all!

read more

December 2015

Happy Holidays! Over the last few months I have had a number of international meetings in Hong Kong, Bali, Rome, Madrid and Marrakesh. Companies and associations in many countries have increased their focus on innovation in products, marketing and sales as a defense against marketplace disruptions. Senior execs recognize the need to identify and sidestep the status quo lock-ins in their companies as a first step to generate more internal ideas and absorb trends from the marketplace.

read more

November 2015

Where have I been? For the last 2 years, I’ve been deeply involved with the National Association of Corporate Directors. After completing coursework on legal and strategic elements of public directorship, I achieved certification as an NACD Board Leadership Fellow. Also because “black hat” activities have reached into the corporate world, as a director, I needed to be prepared and I completed the certification training on “Cybersecurity and the Board of Directors.”

read more
logo-footer
GET THE BOOK
Adam's book reveals the truth about how to use strategy to outpace the competition.
Create Marketplace Disruption book
PRESS & MEDIA
Follow Adam's coverage in the press and in other media.
FOLLOW ADAM
Follow Adam's column in Forbes.
Read Adam's column in CIO Magazine.

Ron Zoromski

Adam Hartung, author of Create Marketplace Disruption, was my guest speaker at a recent FEI Career Management Group Breakfast. Adam did an excellent job of enlightening the group on the concepts in his book, tying in current business events (eg. the GM Chapter 11 filing) and bringing topic relevance to the Finance executives in attendance. Adam conveyed his material with the authority one would expect from someone who had conducted extensive research but also with a sense of humor and engaging style that sparked many questions from the audience. Adam is the type of speaker who will make business leaders think differently about what they need to focus on and how to lead so they will have successful businesses not only today but in the future.

Ron Zoromski

Committee Member, FEI Career Management Group

Juli Bohm

It is rare that we have a speaker so engaging and so loaded with key insights that most people miss. We always pack the house when Adam speaks. He locks-in and fully engages the audience providing such relevant data that he has become a regular speaker for MENG (Marketing Executives Networking Group). Our attendees rave about Adams ability to deliver excellent content in a captivating and motivating way. I recommend Adam to anyone who wants a professional, polished speaker, who can read the audience and deliver exceptionally well!

Juli Bohm

Chapter Chair and Board Member, MENG Chicago

Rachel Patterson

Adam Hartung presented to our University of Chicago Booth School of Business’ Consulting Roundtable (CRT). His presentation focused on how to galvanize our companies and clients — insights that are valuable in any economy and urgent in this one. Whether in a tough times or good, Adam’s insights are applicable — companies, and individuals, have to be adaptable. Adam’s presentation demonstrated what makes a company adaptable, able to manage through a downturn or market shift, and enlightened us with the surprising strategies and stories of those companies. Our audience was engaged, asked many questions and the presentation was energizing — so much so that when the session was officially over, 70% of the attendees stayed an extra hour of further discussion.

Rachel Patterson

University of Chicago

Gregory C. Vrablik

Just wanted to let you know that the Members and I enjoyed your presentation and found it to be insightful and impactful. We continue to discuss different aspects of your presentation and, in particular, use your “locked-in” concept… especially during these times.

Gregory C. Vrablik

The President's Forum

Bill Durkin

Your recent presentation to The Association for Corporate Growth CEO group was remarkable. The feedback we got from the leaders who attended was outstanding. Your researched based concepts and real world work experience challenged our members to create new success formulas for their business. I’m confident that the practical ideas you shared will be the foundation of new innovation and profitable growth for years to come. I look forward to having you come back and share more thoughts on how leaders can create significant breakthroughs in performance.

Bill Durkin

Vice Chair, Corporate Network, The Association for Corporate Growth

Robert H. Ecker

Adam Hartung, author of Create Marketplace Disruption, was my guest speaker at a recent FEI Career Management Group Breakfast. Adam did an excellent job of enlightening the group on the concepts in his book, tying in current business events (eg. the GM Chapter 11 filing) and bringing topic relevance to the Finance executives in attendance. Adam conveyed his material with the authority one would expect from someone who had conducted extensive research but also with a sense of humor and engaging style that sparked many questions from the audience. Adam is the type of speaker who will make business leaders think differently about what they need to focus on and how to lead so they will have successful businesses not only today but in the future.

Robert Ecker

Committee Member, FEI Career Management Group

John N. Younker

First, let me recommend you strongly consider Adam Hartung’s presentation. It was very well received and valued by my two audiences – all 5s out of 5. I believe that Adam’s presentation couldn’t come at a more opportune time. The challenging of some of our strongly held paradigms and “sacred cows” may end up being just the breakthrough some need. You want to get this man, Adam Hartung in front of your groups and engage with them in some fierce conversations.

John N. Younker, Ph.D.

Associate in Continuous Improvement, Vistage Chair